While it may seem far away, Easter is on the horizon and Hershey's has already lined up a new Reese’s Mallow-Top product for the holiday.
The new Reese’s Mallow-Top is a delicious new twist on a classic Reese's Peanut Butter Cup. The new product consists of milk chocolate and peanut butter topped with a layer of marshmallow-flavored creme. The result is a candy cup that's half chocolate, half marshmallow, and filled with creamy peanut butter. As if that weren't exciting enough, the new Reese’s Mallow-Top Peanut Butter Cups will be available in both regular size and king-size packs.
Unfortunately, the new Reese’s Mallow-Top product will not be available until closer to Easter 2021, so you may have to wait to get your hands on them.
Image Credit: Hershey's
What Makes This Trend Stand Out
- Seasonal Candy Innovations
- Opportunity for candy brands to innovate and create unique seasonal products to attract consumers.
- Hybrid Candy Products
- Opportunity for candy producers to blend different flavors and textures in new and creative ways.
- Flavored Creme as a Topping
- Opportunity for food companies to experiment with new flavored creme toppings to create unique and indulgent products.
Sectors Adopting This
- Confectionery Industry
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- Food Retail Industry
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- Snack Food Industry
- Innovations in candy and confectionery products present an opportunity for snack food brands to introduce new and unique snacks to the market.
