The New Reese’s Mallow-Top Snack Will Launch Just in Time for Easter
Katherine Pendrill — December 28, 2020 — Lifestyle
References: walmart & bestproducts
While it may seem far away, Easter is on the horizon and Hershey's has already lined up a new Reese’s Mallow-Top product for the holiday.
The new Reese’s Mallow-Top is a delicious new twist on a classic Reese's Peanut Butter Cup. The new product consists of milk chocolate and peanut butter topped with a layer of marshmallow-flavored creme. The result is a candy cup that's half chocolate, half marshmallow, and filled with creamy peanut butter. As if that weren't exciting enough, the new Reese’s Mallow-Top Peanut Butter Cups will be available in both regular size and king-size packs.
Unfortunately, the new Reese’s Mallow-Top product will not be available until closer to Easter 2021, so you may have to wait to get your hands on them.
Image Credit: Hershey's
The new Reese’s Mallow-Top is a delicious new twist on a classic Reese's Peanut Butter Cup. The new product consists of milk chocolate and peanut butter topped with a layer of marshmallow-flavored creme. The result is a candy cup that's half chocolate, half marshmallow, and filled with creamy peanut butter. As if that weren't exciting enough, the new Reese’s Mallow-Top Peanut Butter Cups will be available in both regular size and king-size packs.
Unfortunately, the new Reese’s Mallow-Top product will not be available until closer to Easter 2021, so you may have to wait to get your hands on them.
Image Credit: Hershey's
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Seasonal Candy Innovations — Opportunity for candy brands to innovate and create unique seasonal products to attract consumers.
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Hybrid Candy Products — Opportunity for candy producers to blend different flavors and textures in new and creative ways.
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Flavored Creme as a Topping — Opportunity for food companies to experiment with new flavored creme toppings to create unique and indulgent products.
Industry Implications
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Confectionery Industry — New product launches present an opportunity for candy companies to expand their portfolio and attract new customers.
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Food Retail Industry — Retailers can capitalize on seasonal candy demand by stocking and promoting new and unique products.
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Snack Food Industry — Innovations in candy and confectionery products present an opportunity for snack food brands to introduce new and unique snacks to the market.
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