Emu apple is being utilized in variety of formulas for its antioxidant properties
Trend - The popularity of Australian emu apple—also known as native cranberries—in skincare is growing. Found deep in the Aussie bush, the powerhouse ingredient is rich in antioxidants and proven to hydrate the skin, while preventing the appearance of fine lines and dark circles.
Insight - Accustomed to the market benefits of globalization, North American consumers have heightened expectations about variety and are prioritizing novelty products when making purchasing decisions. Driven by a growing interest in cultural traditions and native ingredients, individuals often find themselves embracing their adventurous spirit to test out new experiences. In turn, they are not only satisfying their curiosity but are also learning about new ingredients that may fit their routines better.
Insight - Accustomed to the market benefits of globalization, North American consumers have heightened expectations about variety and are prioritizing novelty products when making purchasing decisions. Driven by a growing interest in cultural traditions and native ingredients, individuals often find themselves embracing their adventurous spirit to test out new experiences. In turn, they are not only satisfying their curiosity but are also learning about new ingredients that may fit their routines better.
Workshop Question - How can your brand utilize Emu Apple?
Trend Themes
1. Native Australian Ingredients - The use of native Australian ingredients in skincare is a growing trend thanks to their potent antioxidant properties.
2. Hyper-moisturizing Botanicals - Skincare brands are using botanical ingredients that have high levels of hydration, such as Kakadu Plum and Hyaluronic Acid, to boost skin moisture.
3. Cultural Traditions in Skincare - Consumers are increasingly interested in trying skincare products that incorporate cultural traditions and unique ingredients from around the world.
Industry Implications
1. Skincare - The use of native Australian ingredients in skincare is a growing trend thanks to their potent antioxidant properties.
2. Beauty Packaging - There is an opportunity for disruptive innovation in beauty packaging that appeals to Millennials and Gen Z consumers.
3. Organic Beauty - The push towards organic, vegan, and cruelty-free beauty products is a trend that is here to stay.
