Category
Lifestyle
Assisted Choices
Trend cluster
Category
Solar-Powered
Retail
Solar energy is increasingly utilized by the retail and restaurant industries.
5.0
Trend score
Trend
What is the Solar-Powered Retail trend?
Solar-Powered Retail: Retail and dining establishments are moving brick-and-mortar spaces that are fully powered by solar energy. In doing so, companies are successful in minimizing harmful energy use, while simultaneously catering to the concerns of the eco consumer.
Insight
The consumer insight behind the Solar-Powered Retail trend
Many consumers—especially Millennials and Gen Z—are conscious about the state of the environment, and the threat of pollution and climate change. As such, individuals are continuously emphasizing the importance of sustainable decisions and are taking it upon themselves to hold brands accountable. Through this activism, consumers are experiencing peace of mind for taking care of the environment, and as a result, are drawn to brands that reflect similar values.
Trend themes
Themes within the Solar-Powered Retail trend
Three behaviours holding the trend together01
Solar-Powered Buildings
Retail, dining establishments, and even cannabis dispensaries are turning to solar-powered buildings to minimize energy use and appeal to the eco-conscious consumer.
02
Immersive Brand Experiences
Luxury car showrooms and brand-flagship stores are using audio, visual, and virtual reality experiences to provide consumers with an immersive way of experiencing products.
03
Biomimicry Technology
Designers are turning to nature to create environmentally conscious retail spaces, such as the tree-inspired shopping center in Shanghai that uses a canopy of solar panels.
Industry implications
What the Solar-Powered Retail trend means for industry
Where the trend changes the playbookFor
Retail and Dining
The trend towards eco-friendly, sustainable, and solar-powered buildings is a disruptive innovation opportunity for retail and dining establishments to attract the eco-conscious consumer and decrease their carbon footprint.
For
Luxury Cars and Beauty Products
Luxury car showrooms and sustainable beauty stores can use immersive brand experiences to differentiate themselves from competitors and appeal to their target audience.
For
Cannabis Dispensaries
Cannabis companies can disrupt the industry by adopting sustainable and solar-powered buildings to appeal to the eco-conscious consumer and reduce their carbon footprint.
Workshop question
How can your brand better cater to the eco consumer?
Trend signals
Trend signals for Solar-Powered Retail
Trend score 5.0 out of 10, from popularity 66%, activity 74%, freshness 10%.
Popularity66%
Activity74%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Solar-Powered Retail trend
5 featured examples from Mar 26, 2019 to Jun 2, 2021CategoryAutos
Nex-Gen Sports Car Showrooms
This First-of-Its-Kind Porsche Showroom Offers a Luxury Experience
Incorporating immersive technologies, sustainable design, and specific showrooms for electric vehicles can enhance the luxury car buying experience and attract eco-conscious consu…
CategoryArt & Design
Solar-Powered Beauty Stores
SoulTree in India Sets a Precedent as a Sustainable Flagship
Companies can innovate by investing in sustainable retail spaces and using natural ingredients to meet eco-conscious customer demands.
CategoryEco
Tree-Inspired Solar-Powered Shopping Centers
This Marketplace is Made with Biomimicry Technology
The industry can capitalize on biomimicry research to design innovative structures that promote sustainability and environmental conservation.
CategoryEco
Solar-Powered Restaurants
The McDonald's Restaurant at Disney World is First-of-its-Kind
Fast food chains are adopting sustainable practices to reduce their carbon footprint and meet the growing demand for environmentally-friendly options from consumers.
CategoryEco
Growing Cannabis Acquisitions
Pure Harvest Successfully Acquires SKM Wellness Products
As the cannabis industry continues to grow, there are opportunities for companies to innovate within its various sectors.
