Pet care takes cues from the wellness industry to attract health-conscious owners
Trend - The popularity of the wellness industry has resulted in pet care brands taking inspiration from it with products that could benefit pets' overall health, but that aren't crucial. These include everything from hydration-boosters to anti-anxiety kits for pets.
Insight - North American consumers' ongoing interest in "wellness" has been spurred by a renewed focus on mental health and wellbeing. Individuals in this space are drawn to products that promise lifestyle enhancements rather than just health, and are now drawn to the same for animals in their care.
Insight - North American consumers' ongoing interest in "wellness" has been spurred by a renewed focus on mental health and wellbeing. Individuals in this space are drawn to products that promise lifestyle enhancements rather than just health, and are now drawn to the same for animals in their care.
Workshop Question - How is your brand taking cues from the wellness industry?
Trend Themes
1. Wellness-inspired Pet Products - Pet care brands are taking inspiration from the wellness industry with practical, tailored products that promote pets' overall health and wellbeing, with opportunities for full-spectrum hemp extract, adaptogenic supplements, water enhancers, and condition-targeted supplements.
2. Pet Insurance and Wellness Plans - Pet insurance and wellness offerings are being expanded to provide pet owners with affordable coverage and high-quality care for their pets, with opportunities for incorporating medication, supplements, and food on company websites.
3. Tech-enabled Pet Products - Pet products that are outfitted with the latest technology, such as camera monitors and vibration functionality, are being designed to alleviate stress and provide relaxation for pets during travel or in daily life.
Industry Implications
1. Pet Care Industry - Businesses in the pet care industry can reference these trends to create innovative products and services that cater to health-conscious pet owners and their furry friends.
2. Wellness Industry - The wellness industry can explore opportunities for expanding product lines to include pet-friendly products that promote overall health, wellness, and relaxation for pets.
3. Insurance Industry - The insurance industry can leverage the expansion of pet insurance and wellness plans to offer affordable and comprehensive coverage to pet owners.
