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Pets Wellness

Pet care takes cues from the wellness industry to attract health-conscious owners

Trend - The popularity of the wellness industry has resulted in pet care brands taking inspiration from it with products that could benefit pets' overall health, but that aren't crucial. These include everything from hydration-boosters to anti-anxiety kits for pets.

Insight - North American consumers' ongoing interest in "wellness" has been spurred by a renewed focus on mental health and wellbeing. Individuals in this space are drawn to products that promise lifestyle enhancements rather than just health, and are now drawn to the same for animals in their care.
Workshop Question - How is your brand taking cues from the wellness industry?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
28,114 Total Clicks
Date Range:
Aug 19 — Feb 21
Trending:
Fresh and Mild
Consumer Insight Topics:

Featured Examples

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