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Pets Wellness

Pet care takes cues from the wellness industry to attract health-conscious owners

Trend - The popularity of the wellness industry has resulted in pet care brands taking inspiration from it with products that could benefit pets' overall health, but that aren't crucial. These include everything from hydration-boosters to anti-anxiety kits for pets.

Insight - North American consumers' ongoing interest in "wellness" has been spurred by a renewed focus on mental health and wellbeing. Individuals in this space are drawn to products that promise lifestyle enhancements rather than just health, and are now drawn to the same for animals in their care.
Workshop Question - How is your brand taking cues from the wellness industry?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 55 Examples:
181,841 Total Clicks
Date Range:
Aug 19 — Feb 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Massage Therapy Dog Beds
Massage Therapy Dog Beds
The 'Dog Cloud Bed' Alleviates Discomfort for Older Dogs
The ‘Dog Cloud Bed’ is a premium pet product for owners who are in search of a way to support the needs of their furry friend and feed them comfortable when experiencing age or breed-... MORE
Anxiety-Alleviating Pet Carriers
Anxiety-Alleviating Pet Carriers
The Conceptual 'Air Cage' Keeps Pets Happy During Air Travel
Travel is a notoriously stress-inducing experience for pets, which is something the conceptual ‘Air Cage’ pet carrier is designated to alleviate. Designed by Su Yeon Lee and the Fountain... MORE
Dog-Friendly Water Supplements
Dog-Friendly Water Supplements
Wolf Spring Makes a Vitamin-Rich Water Supplement for Dogs
Wolf Spring is a start-up that’s making its debut with a vitamin-enhanced water supplement for dogs that’s all-natural and plant-based. The formulas help to hydrate dogs and enhance... MORE
Condition-Targeted Dog Supplements
Condition-Targeted Dog Supplements
Happy Go Healthy's Brilliant Bites Support Gut Health and More
Brilliant Bites by Happy Go Healthy are premium, condition-specific dog supplements that are specifically formulated to support different aspects of a pet’s health. There are five supplements... MORE
Pet-Friendly CBD Pens
Pet-Friendly CBD Pens
The Hemp Extract Transdermal Gel Pen Provides Fast-Acting Relief
Mary’s Brands launched a new CBD Pet Line for cats and dogs called Mary’s Tail that includes balms, tinctures, capsules and a CBD pen. The Hemp Extract Transdermal Gel Pen contains 50... MORE
Dog-Friendly Water Enhancers
Dog-Friendly Water Enhancers
Nulo's Water Enhancers Boost Hydration and Enrich a Dog's Diet
Nulo launched a range of water enhancers that can be added to a dog’s water bowl to boost hydration and add variety to a pet’s daily diet. The Hydrate enhancers are available in dog-... MORE
Water-Soluble Hemp Supplements
Water-Soluble Hemp Supplements
Heirloom Pet Products' Paws & Reflect Supports Bones and Joints
Paws & Reflect by Heirloom Pet Products is a brand-new water-soluble hemp supplement for dogs and cats of all sizes that’s beneficial for supporting healthy bones and joints. The calming... MORE
Adaptogenic Dog Supplements
Adaptogenic Dog Supplements
Birdnip's Nootropic & Adaptogen Supplements Soothe Stressed-Out Dogs
For months now, family pets have enjoyed the comfort of having a full household—which means more stimulation and less time alone—but as lockdown restrictions ease, businesses reopen and people... MORE

Related Examples

Pet Stress Relief Kits
Pet Stress Relief Kits
My Pet-My Scent Uses Pet Owners' Scent to Reduce Anxiety in Dogs
Pet Supplement Advent Calendars
Pet Supplement Advent Calendars
GoodBoy's Advent Calendar for Dogs Shares the Gift of Health
Meat-Flavored CBD Oils
Meat-Flavored CBD Oils
The Goat Grass CBD Oil for Pets Will Have Them Salivating For Health
Water-Soluble CBD Dog Treats
Water-Soluble CBD Dog Treats
LiefMed's Innovative Pet Chews Support Next-Level Pet Wellness
Hemp-Infused Chew Sticks
Hemp-Infused Chew Sticks
The Road Trip Sticks for Dogs Helps to Soothe Situational Anxiety
Custard-Inspired Dog Treats
Custard-Inspired Dog Treats
Buddy Custard is a Neutraceutical Frozen Treat for Dogs
Dog-Friendly Water Enhancers
Dog-Friendly Water Enhancers
Tally-Ho's Water Enhancers for Dogs Provide Functional Benefits
Easy-Clean Pet Beds
Easy-Clean Pet Beds
The Gentle Lemur Pet Bed Can be Easily Sanitized in Minutes
Demure Timber Dog Beds
Demure Timber Dog Beds
The Loue Dog Bed Has a Handcrafted Design
Versatile CBD Dog Supplements
Versatile CBD Dog Supplements
Kradle Shares CBD for Dogs in the form of Chews, Toppers & Melts
Hemp-Based Pet Food Toppers
Hemp-Based Pet Food Toppers
Heirloom Pet Products' Toppers Add Water-Soluble Organic Hemp to Meals
Dog-Friendly Broth Packets
Dog-Friendly Broth Packets
Brutus on the Go is a Powdered Snack That Can Be Dissolved in Water
CBD-Infused Immunity Supplements
CBD-Infused Immunity Supplements
The NanoCraft Immune Boost + CBD Supports Year-Round Health
Collagen-Rich Beauty Supplements
Collagen-Rich Beauty Supplements
The Swisse Wellness Clinical Collagen+ Beauty Blends is Effective
Baked Dog Treat Bars
Baked Dog Treat Bars
The Protein-Packed Dog Treat Bar is Made with Animal-Free Yeast Protein
Car-Friendly Pet Bowls
Car-Friendly Pet Bowls
The Kurgo Travel Dog Bowl Has a No-Mess, Anti-Spill Design
Curated Home Decor Collaborations
Curated Home Decor Collaborations
The Altuzarra x Etsy Collab Celebrates Small Business Owners
Algorithmic Dog Supplements
Algorithmic Dog Supplements
Goodboy Offers a Personalized Approach to Daily Dog Supplements
Posh Pet Water Purifiers
Posh Pet Water Purifiers
The 'PetX' Smart Pet Water Dispenser Has an Elegant, Functional Design
Orthopedic Machine-Washable Dog Beds
Orthopedic Machine-Washable Dog Beds
Paw.com Debuted the PupRug, a Faux Fur Orthopaedic Dog Bed
Pet-Friendly Luxury Accessories
Pet-Friendly Luxury Accessories
Shaya Offers Premium Purses Designed For Your Furry Friend
Emergency Pet-Accommodating Bags
Emergency Pet-Accommodating Bags
The 'Escapet' Carrier Bag Has Space for Supplies and Pets
Comfort-Focused Airline Pet Carriers
Comfort-Focused Airline Pet Carriers
The Delta 'CarePod' Improves Air Travel for Pets
High-Protein Pet Treats
High-Protein Pet Treats
Beauty Stix & Beauty Springz for Dogs Contain Up to 75% Collagen
Anxiety-Alleviating Pet Carriers
Anxiety-Alleviating Pet Carriers
The Hoonico 'Moomoo Bag' Keeps Pets Relaxed During Travel
Space-Saving Pet Bed Furniture
Space-Saving Pet Bed Furniture
The ecoFLEX Murphy Style Dog Bed Has a Memory Foam Mattress
Dog Influencer-Approved Beds
Dog Influencer-Approved Beds
The Rumpl Loki Travel Dog Beds Ready for the Great Outdoors
Customized Dog Supplements
Customized Dog Supplements
Dandy Supports Personalized Pet Wellness with Unique Supplement Packs
Chic Orthopedic Dog Beds
Chic Orthopedic Dog Beds
Laylo Pets Debuts a High-Performance Range That is Also Stylish
Scandinavian Dog Crates
Scandinavian Dog Crates
Fable's Dog Crate Design Doubles as a Premium Furniture Piece
Multifunctional Feline Carriers
Multifunctional Feline Carriers
The 'Carrio' Pet Carrier by Sunghoon Park Changes for Needs
Dog-Friendly Supplement Bars
Dog-Friendly Supplement Bars
Pet Releaf's Hemp-Infused Boom Bars are Packed with Protein
CBD Pet Grooming Products
CBD Pet Grooming Products
ReThink Pet's Product Line Includes Spray Oil, Shampoo & Treatments
Hemp-Infused Dog Supplements
Hemp-Infused Dog Supplements
Stella & Chewy’s Soft Chews Help with Calmness & Mobility Support
Recyclable Flat-Pack Dog Beds
Recyclable Flat-Pack Dog Beds
Rocky Brooks' Designs are Ideal for the Needs of Rescue Animals
Fully Washable Dog Beds
Fully Washable Dog Beds
Airweave's Modular Washable Dog Mattress Has a Core, Pillow Layer & Cover
CBD-Infused Canine Care Products
CBD-Infused Canine Care Products
max-bone's Wellness Collection Shares CBD for Dogs
Petal-Infused Caramels
Petal-Infused Caramels
Little Apple Treat's Apple Cider Caramels Contain Rose Petals & Cacao Nibs
Functional CBD Tinctures
Functional CBD Tinctures
CANVIVA Offers Solutions for Calming, Rest, Restoration, Balance & More
Travel-Ready Pet Beds
Travel-Ready Pet Beds
The Two-in-One, Foldable Melollevo Carrier for Pets is Transformative
Gourmet Freeze-Dried Pet Food
Gourmet Freeze-Dried Pet Food
The Nulo Freeze-Dried Raw Range is Infused with Probiotic Nutrients
CBD Vegan Dog Treats
CBD Vegan Dog Treats
Canna-Pet Relieves Dog Anxieties with an Organic Advanced Formula
Hemp-Infused Supplement Drops
Hemp-Infused Supplement Drops
Pet Wellbeing's Calming Care Relieves Discomfort for Dogs
Dog-Targeted CBD Supplements
Dog-Targeted CBD Supplements
ZenPup Develops Products to Positively Enhance Dogs' Daily Lives
Holistic CBD Pet Products
Holistic CBD Pet Products
CBD Dog Health is Made with Homeopathic Cannabis Ingredients
CBD Canine Supplements
CBD Canine Supplements
CBDxr Canine Relieves Dogs of Anxiety, Stimulates Appetite and More
Millennial-Friendly CBD Oils
Millennial-Friendly CBD Oils
'Populum' Shares Ethically Made, High-Quality Hemp CBD Oil
CBD Dog Chews
CBD Dog Chews
Smart Hemp CBD's New Range Conveniently Shares Hemp Oil for Pets
Culinary-Inspired Pet Meals
Culinary-Inspired Pet Meals
Nulo's 'Mix-It Meals' Introduce Premium Recipes for Dogs and Cats
Multipurpose Pet Travel Cases
Multipurpose Pet Travel Cases
The Sleepypod Pet Carrier Works to Carry and Protect Furry Friends
Air-Purifying Pet Carriers
Air-Purifying Pet Carriers
The 'Aroma Pet Carrier' Keeps Companions Calm with Aromatherapy
Petite Heirloom Popcorn Snacks
Petite Heirloom Popcorn Snacks
Trader Joe’s Heirloom Popcorn is Made from Heirloom Corn Kernels
Travel-Friendly Dog Beds
Travel-Friendly Dog Beds
Spruce Pup's Portable Dog Beds Emphasize on-the-Go Convenience
Flavored CBD Dog Biscuits
Flavored CBD Dog Biscuits
Animalitos CBD Dog Cookies are Formulated to Treat Anxiety and Pain
Dog-Friendly Cognitive Supplements
Dog-Friendly Cognitive Supplements
Birdnip is Introducing the First Nootropic Supplement for Dogs