Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pets
Wellness
Pet care takes cues from the wellness industry to attract health-conscious owners.
3.9
Trend score
Trend
What is the Pets Wellness trend?
Pets Wellness: The popularity of the wellness industry has resulted in pet care brands taking inspiration from it with products that could benefit pets' overall health, but that aren't crucial. These include everything from hydration-boosters to anti-anxiety kits for pets.
Insight
The consumer insight behind the Pets Wellness trend
North American consumers' ongoing interest in "wellness" has been spurred by a renewed focus on mental health and wellbeing. Individuals in this space are drawn to products that promise lifestyle enhancements rather than just health, and are now drawn to the same for animals in their care.
Trend themes
Themes within the Pets Wellness trend
Three behaviours holding the trend together01
Wellness-Inspired Pet Products
Pet care brands are taking inspiration from the wellness industry with practical, tailored products that promote pets' overall health and wellbeing, with opportunities for full-spectrum hemp extract, adaptogenic supplements, water enhancers, and condition-targeted supplements.
02
Pet Insurance and Wellness Plans
Pet insurance and wellness offerings are being expanded to provide pet owners with affordable coverage and high-quality care for their pets, with opportunities for incorporating medication, supplements, and food on company websites.
03
Tech-Enabled Pet Products
Pet products that are outfitted with the latest technology, such as camera monitors and vibration functionality, are being designed to alleviate stress and provide relaxation for pets during travel or in daily life.
Industry implications
What the Pets Wellness trend means for industry
Where the trend changes the playbookFor
Pet Care Industry
Businesses in the pet care industry can reference these trends to create innovative products and services that cater to health-conscious pet owners and their furry friends.
For
Wellness Industry
The wellness industry can explore opportunities for expanding product lines to include pet-friendly products that promote overall health, wellness, and relaxation for pets.
For
Insurance Industry
The insurance industry can leverage the expansion of pet insurance and wellness plans to offer affordable and comprehensive coverage to pet owners.
Workshop question
How is your brand taking cues from the wellness industry?
Trend signals
Trend signals for Pets Wellness
Trend score 3.9 out of 10, from popularity 51%, activity 54%, freshness 12%.
Popularity51%
Activity54%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pets Wellness trend
9 featured examples from Aug 27, 2019 to Aug 9, 2022CategoryLifestyle
Massage Therapy Dog Beds
The 'Dog Cloud Bed' Alleviates Discomfort for Older Dogs
In the pet care industry, there is a growing demand for products like the 'Dog Cloud Bed' that cater to pet health and comfort, presenting opportunities for innovative products th…
CategoryLifestyle
Anxiety-Alleviating Pet Carriers
The Conceptual 'Air Cage' Keeps Pets Happy During Air Travel
Expanding the market for pet accessories specifically aimed at reducing pets' stress during travel.
CategoryLifestyle
Dog-Friendly Water Supplements
Wolf Spring Makes a Vitamin-Rich Water Supplement for Dogs
Disruptive Innovation Opportunity: Introducing new product lines of functional beverages and supplements to cater to the nutritional needs of pets.
CategoryLifestyle
Condition-Targeted Dog Supplements
Happy Go Healthy's Brilliant Bites Support Gut Health and More
Develop and market new, condition-specific pet supplement formulations for pet health and wellness.
CategoryLifestyle
Pet-Friendly CBD Pens
The Hemp Extract Transdermal Gel Pen Provides Fast-Acting Relief
The pet care industry can explore disruptive innovation opportunities by incorporating customizable CBD solutions and pet-friendly transdermal CBD products into their offerings.
CategoryLifestyle
Pet Wellness Plans
Chewy Announces the Launch of Three Pet Wellness and Insurance Plans
Pet insurance companies who partner with retailers or expand their offerings beyond injury and illness coverage can increase market share and attract new business.
CategoryLifestyle
Water-Soluble Hemp Supplements
Heirloom Pet Products' Paws & Reflect Supports Bones and Joints
The pet industry can capitalize on the growing demand for water-soluble hemp supplements that support the health and well-being of animals.
CategoryLifestyle
Dog-Friendly Water Enhancers
Nulo's Water Enhancers Boost Hydration and Enrich a Dog's Diet
The pet products industry can explore the development of water enhancers as a new product category to cater to pet owners' desire for enhanced hydration and nutrition options.
CategoryLifestyle
Adaptogenic Dog Supplements
Birdnip's Nootropic & Adaptogen Supplements Soothe Stressed-Out Dogs
There is an opportunity to develop more health supplements for pets that support optimal brain and body performance.
