Brilliant Bites by Happy Go Healthy are premium, condition-specific dog supplements that are specifically formulated to support different aspects of a pet's health. There are five supplements in all: Hip & Joint, Skin & Coat, Daily Wellness, Gut Health and Calm.
Made with only fresh and natural ingredients, the supplements take the form of kibble so that nutrient-dense ingredients can be packaged and fed to pets with ease. Some of the key ingredients in the supplements are multi-functional ones like organic Icelandic seaweed, organic Norwegian kelp, protected salmon oil, prebiotics and live probiotics.
To make it easy for pet owners to try and incorporate these products into their routines, the brand offers some of the varieties in large bags and mini starter packs.
What Makes This Trend Stand Out
- Condition-specific Pet Supplements
- Innovative product development opportunity for pet supplement brands.
- Multi-functional Pet Supplement Ingredients
- Opportunity for ingredient suppliers to offer new and unique natural pet supplement formulations.
- Kibble-based Pet Supplements
- Disruptive innovation opportunity for pet food companies to integrate condition-specific supplements into their kibble offerings.
Sectors Adopting This
- Pet Supplement Industry
- Develop and market new, condition-specific pet supplement formulations for pet health and wellness.
- Natural Ingredient Suppliers for Pet Supplements
- Supply unique, multi-functional ingredients for use in pet supplements that support different aspects of pet health.
- Pet Food Industry
- Develop new kibble-based offerings that integrate condition-specific supplements to provide a complete meal solution to pet owners.
