AnimalBiome, a company specializing in animal microbiome research and pet health products, has announced the launch of DoggyBiome ImmuneShield, a specialty probiotic supplement for dogs that comes in a chewable, treat-like format.
DoggyBiome ImmuneShield contains a new ingredient called EpiCor, which is technically a "postbiotic" that has been shown to boost dogs' immune systems while reducing gut health-related issues such as sensitive skin and GI problems.
In addition to DoggyBiome ImmuneShield, AnimalBiome has also released a gut health-focused product for cats and dogs called S.Boo (Saccharomyces boulardii). This yeast-based probiotic boasts a formula suitable for human consumption, ensuring pet-owners that they are providing their cats and dogs with a safe, human-grade supplement that is proven to reduce diarrhea and soft tool.
Image Credit: AnimalBiome
Why This Trend Is Growing
- Pet Probiotics
- The popularity of pet probiotics among owners looking for natural solutions to their pets' ailments presents an opportunity for companies to innovate and introduce more specialized and effective products.
- Postbiotics
- The emergence of postbiotics, such as EpiCor, as a newer class of supplements that go beyond just introducing bacteria into the gut presents an opportunity for companies to develop more advanced probiotic products.
- Human-grade Pet Supplements
- Pet owners' desire for human-grade pet supplements that are safe and effective presents an opportunity for companies who can provide such products to differentiate themselves and gain market share.
Industries Being Reshaped
- Pet Health
- The pet health industry has a prime opportunity to capitalize on the growing demand for natural and specialized products that address gut health and immunity in pets.
- Probiotics
- The probiotics industry can leverage the emergence of postbiotics to develop more advanced and efficacious products for both human and pet health.
- Supplements
- The supplements industry can seize the opportunity to offer more human-grade, natural, and safe products that cater to the growing demand for healthier options for pets and their owners.
