Fashion labels are emphasizing UV protection in their pieces
Trend - Fashion brands are creating collections that emphasize their ability to protect against ultraviolet (UV) light to prevent premature aging and reduce the risk of cancer. These clothes will afford UV protection under various conditions including while wet or dry.
Insight - Many consumers are informed on the dangers of the sun and the importance of preventing skin damage. Individuals prioritizing this preventive approach are looking for convenient products that offer sun protection as an additional benefit. As a result, consumers are in search of products that offer both preventative health benefits and performance enhancements.
Insight - Many consumers are informed on the dangers of the sun and the importance of preventing skin damage. Individuals prioritizing this preventive approach are looking for convenient products that offer sun protection as an additional benefit. As a result, consumers are in search of products that offer both preventative health benefits and performance enhancements.
Workshop Question - How can your brand present a multi-functioning product that appeals to consumers' growing appreciation for preventative health?
Trend Themes
1. UV Protection - Fashion brands are creating collections that emphasize their ability to protect against ultraviolet (UV) light to prevent premature aging and reduce the risk of cancer, while offering performance enhancements and other benefits.
2. Eco-friendly Materials - Use of new eco-conscious materials, such as coffee grounds and recycled plastic bottles in clothing design, creates new opportunities for sustainable fashion and reduces the use of virgin materials.
3. Wellness-focused Clothing - Energy-harnessing clothing and germ-killing face masks meet the increasing demand for apparel that provides health benefits, like faster muscle recovery, increased blood micro-circulation, improved thermo-regulation, UV light protection, and anti-microbial benefits.
Industry Implications
1. Fashion - The fashion industry can leverage UV protection, eco-friendly materials, and wellness-focused clothing to create sustainable and health-focused collections.
2. Outdoor Gear - Outdoor gear companies can capitalize on the use of new materials, like water repellent fabrics, that offer excellent performance and convenience while providing UV protection, antimicrobial benefits, and sustainability.
3. Athletic Apparel - Athletic apparel companies can cater to the needs of their consumers with specific products like cup-size-specific bikini tops, high-performance, self-cleaning t-shirts, and facemasks with germ-killing agents that offer functionalities like UV protection, antimicrobial benefits, and sustainability.
