Consumers are becoming familiar with the term "energywear" thanks to FIRMA—a brand that emphasizes wellness-focused benefits in clothing. The business utilizes a special smart fabric that is capable of "harnessing your body's Far-Infrared Energy (FIR) and returning it back to you." The energywear is said to guarantee faster muscle recovery, increased blood micro-circulation, improved thermo-regulation, UV light protection, alongside anti-microbial and anti-fungal benefits, as well as skin and anti-cellulite benefits. As a result, FIRMA Enerywear's collections are ideal for many different types of activities and personal issues—from those experiencing fatigue to avid adventurers who frequently put their bodies to the test.
FIRMA Energywear offers elegant and sporty collections in multiple colorways and with minimalist sensibilities. Most recently, the brand released a Beauty & Hygiene Mask in response to the COVID-19 pandemic.
Image Credit: FIRMA