FIRMA Energywear Boasts a Smart Fabric with Added Benefits
References: firmaenergywear
Consumers are becoming familiar with the term "energywear" thanks to FIRMA—a brand that emphasizes wellness-focused benefits in clothing. The business utilizes a special smart fabric that is capable of "harnessing your body's Far-Infrared Energy (FIR) and returning it back to you." The energywear is said to guarantee faster muscle recovery, increased blood micro-circulation, improved thermo-regulation, UV light protection, alongside anti-microbial and anti-fungal benefits, as well as skin and anti-cellulite benefits. As a result, FIRMA Enerywear's collections are ideal for many different types of activities and personal issues—from those experiencing fatigue to avid adventurers who frequently put their bodies to the test.
FIRMA Energywear offers elegant and sporty collections in multiple colorways and with minimalist sensibilities. Most recently, the brand released a Beauty & Hygiene Mask in response to the COVID-19 pandemic.
Image Credit: FIRMA
FIRMA Energywear offers elegant and sporty collections in multiple colorways and with minimalist sensibilities. Most recently, the brand released a Beauty & Hygiene Mask in response to the COVID-19 pandemic.
Image Credit: FIRMA
Trend Themes
1. Energy-harnessing Clothing - Opportunity for integrating technology to create clothing that harnesses the body's energy for various wellness benefits.
2. Smart Fabric - Disruptive innovation potential in developing fabric that can actively interact with the wearer's body to provide specific benefits.
3. Wellness-focused Clothing - Opportunity to tap into the growing market of consumers seeking clothing that promotes health and wellness.
Industry Implications
1. Fashion - Fashion industry can explore incorporating technology and smart fabrics into their clothing lines to offer wellness-focused benefits.
2. Sports and Fitness - Sports and fitness industry can leverage energy-harnessing clothing to provide performance-enhancing benefits to athletes and fitness enthusiasts.
3. Health and Wellness - Health and wellness industry can embrace energywear as a new category of products for promoting various wellness benefits.
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