Fashion labels are leveraging graphene to create outdoor activewear
Trend - Fashion labels are using graphene to create outdoor activewear such as sweaters, coats, and pants. Graphene is both lightweight yet extremely durable, conducts electricity, repels bacteria, and dissipates the body’s excess humidity–making it an obvious choice to use when crafting performance wear.
Insight - Consumers who regularly enjoy outdoor activities are often met with varying terrain and shifting weather conditions, necessitating versatile, performance-focused apparel. Thus, this clothing is viewed as more of a long-term investment for many consumers. These individuals are prioritizing pieces that's both practical and comfortable, allowing them to seamlessly go about their day while also allowing them to engage in outdoor recreational activities.
Insight - Consumers who regularly enjoy outdoor activities are often met with varying terrain and shifting weather conditions, necessitating versatile, performance-focused apparel. Thus, this clothing is viewed as more of a long-term investment for many consumers. These individuals are prioritizing pieces that's both practical and comfortable, allowing them to seamlessly go about their day while also allowing them to engage in outdoor recreational activities.
Workshop Question - How can your brand leverage an emerging material in its products or services?
