Category
Lifestyle
Assisted Choices
Trend cluster
Category
Graphene
Apparel
Fashion labels are leveraging graphene to create outdoor activewear.
3.9
Trend score
Trend
What is the Graphene Apparel trend?
Graphene Apparel: Fashion labels are using graphene to create outdoor activewear such as sweaters, coats, and pants. Graphene is both lightweight yet extremely durable, conducts electricity, repels bacteria, and dissipates the body’s excess humidity–making it an obvious choice to use when crafting performance wear.
Insight
The consumer insight behind the Graphene Apparel trend
Consumers who regularly enjoy outdoor activities are often met with varying terrain and shifting weather conditions, necessitating versatile, performance-focused apparel. Thus, this clothing is viewed as more of a long-term investment for many consumers. These individuals are prioritizing pieces that's both practical and comfortable, allowing them to seamlessly go about their day while also allowing them to engage in outdoor recreational activities.
Trend themes
Themes within the Graphene Apparel trend
Three behaviours holding the trend together01
Graphene-Infused Apparel
The use of graphene in fashion continues to grow, as brands infuse the material into activewear and outdoor clothing for added durability and performance capabilities.
02
Multi-Functional Outerwear
Outerwear garments that can protect from extreme weather conditions, be worn in a variety of situations, and have additional features like heating systems or emergency preparedness, are becoming increasingly popular.
03
Functional Comfort
As more consumers prioritize comfort and functionality in their clothing, clothing brands that cater specifically to performance, versatility, and durability are becoming more important.
Industry implications
What the Graphene Apparel trend means for industry
Where the trend changes the playbookFor
Outdoor Apparel
This industry can incorporate the use of graphene for better performance in activewear and outerwear that can be worn in a variety of weather conditions.
For
Athletic Wear
Athletic wear companies can utilize the benefits of graphene's durability and performance in their clothing for athletes and outdoor enthusiasts.
For
Emergency Preparedness
Companies that focus on products for emergency preparedness can incorporate the functional and multi-purpose aspects of graphene clothing into their own products for added protection and durability in extreme situations.
Workshop question
How can your brand leverage an emerging material in its products or services?
Trend signals
Trend signals for Graphene Apparel
Trend score 3.9 out of 10, from popularity 45%, activity 59%, freshness 12%.
Popularity45%
Activity59%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Graphene Apparel trend
6 featured examples from Oct 28, 2020 to May 26, 2022CategoryFashion
Heated Graphene-Infused Hoodies
The 'SpeedWarm Hoodie' Warms Up in 60-Seconds Flat
Fashion companies can integrate graphene technology into their clothing to offer efficient heating solutions.
CategoryFashion
Emergency Adventurer Jackets
The Nomad(e) Jacket is Made with a Graphene-Caged Membrane
Outdoor clothing companies can incorporate graphene technology into their products to offer superior quality and durability to their customers.
CategoryFashion
Convertible Graphene Pants
The Graphene-X 'OMEGA' Pants Have a Hyper-Functional Design
The textile industry can explore the integration of graphene into fabrics to create high-performance and durable clothing products.
CategoryFashion
Graphene Heating System Outerwear
The 'HCK4R' All Season Graphene Heated Jacket Has 21 Features
Opportunity for disruptive innovation in the textile industry to create clothing with innovative heating solutions integrated into them
CategoryFashion
Reversible Graphene-Infused Sweaters
The Graphene-X 'Hoodie-X' Offers Heat/Cold Management
Innovations in graphene and reversible clothing offer opportunities for apparel companies to create more technical and versatile products.
CategoryFashion
Triple-Layer Graphene-Infused Outerwear
The Graphene Plus STARSHIP JACKET is Advanced
The fashion industry can explore the use of graphene material and antibacterial and antiviral properties for advanced outerwear and other clothing products.
