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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,327 more

Kid-Friendly Minimalism

Kids' snack products are increasingly presented with minimalist labeling

Trend - Some food and beverage brands that cater to children are changing their approach to what is typically seen as child-friendly branding--instead of offering busy graphics and bold colors, they're paring down packaging designs for a slightly more minimalist effect.

Insight - Kid's food and beverage products don't just have to appeal to their target market, but their parents as well. For health-conscious consumers, busy branding can sometimes be associated with "junk" food, while minimalist branding is often associated with more nutritious food options. In looking to buy for their children, parents will often opt for what appears more beneficial to their children's health.
Workshop Question - How is your brand creating positive associations among customers using branding?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
28,105 Total Clicks
Date Range:
May 19 — Feb 21
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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