Child-friendly snack and beverage items include brain-boosting ingredients
Trend - Brands offering snack products for children are now highlighting that their foods are designed to help develop health cognitive functioning in children. These convenient, kid-friendly products include everything from yogurts to snack bars.
Insight - Millennial parenting is defined by open-mindedness, the use of technology in the process of raising children, and using the same healthy ingredients and habits that they follow in their own children's rituals. As things like wellness and natural cognitive enhancements are a part of many Millennial lifestyles in the form of nootropics, they'd like to be able to translate the same to their children in a way that's both safe and convenient.
Insight - Millennial parenting is defined by open-mindedness, the use of technology in the process of raising children, and using the same healthy ingredients and habits that they follow in their own children's rituals. As things like wellness and natural cognitive enhancements are a part of many Millennial lifestyles in the form of nootropics, they'd like to be able to translate the same to their children in a way that's both safe and convenient.
Workshop Question - How is your brand prioritizing both convenience and health?
Trend Themes
1. Cognitive Snacks - Brands are offering snack products for children that are designed to help develop healthy cognitive functioning in children.
2. Functional Ingredients - Companies are adding functional ingredients such as Omega-3s, DHA, and Choline to their products to support brain health and development.
3. Healthy Convenience - Products are designed with convenience in mind, making it easier for parents to provide healthy and nourishing snacks for their children on the go.
Industry Implications
1. Food and Beverage - Food and beverage industries can incorporate functional ingredients to develop products aimed for healthy and cognitive development for children.
2. Parenting and Childcare - Products such as these highlight trends in Millennial parenting preferences that prioritize health and wellness in their children's diet.
3. Nutrition and Wellness - The use of nootropics and functional ingredients are examples of how nutrition and wellness industries can develop products for healthy cognitive development and maintenance.
