Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cognitive
Snacking
Child-friendly snack and beverage items include brain-boosting ingredients.
6.1
Trend score
Trend
What is the Cognitive Snacking trend?
Cognitive Snacking: Brands offering snack products for children are now highlighting that their foods are designed to help develop health cognitive functioning in children. These convenient, kid-friendly products include everything from yogurts to snack bars.
Insight
The consumer insight behind the Cognitive Snacking trend
Millennial parenting is defined by open-mindedness, the use of technology in the process of raising children, and using the same healthy ingredients and habits that they follow in their own children's rituals. As things like wellness and natural cognitive enhancements are a part of many Millennial lifestyles in the form of nootropics, they'd like to be able to translate the same to their children in a way that's both safe and convenient.
Trend themes
Themes within the Cognitive Snacking trend
Three behaviours holding the trend together01
Cognitive Snacks
Brands are offering snack products for children that are designed to help develop healthy cognitive functioning in children.
02
Functional Ingredients
Companies are adding functional ingredients such as Omega-3s, DHA, and Choline to their products to support brain health and development.
03
Healthy Convenience
Products are designed with convenience in mind, making it easier for parents to provide healthy and nourishing snacks for their children on the go.
Industry implications
What the Cognitive Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industries can incorporate functional ingredients to develop products aimed for healthy and cognitive development for children.
For
Parenting and Childcare
Products such as these highlight trends in Millennial parenting preferences that prioritize health and wellness in their children's diet.
For
Nutrition and Wellness
The use of nootropics and functional ingredients are examples of how nutrition and wellness industries can develop products for healthy cognitive development and maintenance.
Workshop question
How is your brand prioritizing both convenience and health?
Trend signals
Trend signals for Cognitive Snacking
Trend score 6.1 out of 10, from popularity 91%, activity 78%, freshness 13%.
Popularity91%
Activity78%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Cognitive Snacking trend
9 featured examples from Feb 28, 2019 to Nov 1, 2022CategoryLifestyle
Brain-Supporting Snack Bars
Cerebelly's Smart Bars Support Growing Young Minds
Cerebelly's Smart Bars tap into the growing nutrition industry, with a focus on innovative products that offer science-backed nutrition and clean, transparent ingredients.
CategoryLifestyle
Brain-Boosting Snack Bars
Cerebelly x Peppa Pig Smart Bars Contain Brain-Supporting Nutrients
Provides a disruptive innovation opportunity to develop functional food products for kids that support their early brain development.
CategoryLifestyle
Brain-Boosting Protein Bars
The Brain Boost Plant-Powered Protein Bar Supports Brain Health
The health and wellness industry can leverage the trend of plant-based protein bars with unique health benefits to create new and innovative product offerings.
CategoryLifestyle
Gen Z Nootropic Drinks
Local Weather is a Brain-Boosting Hydration Beverage
The beverage industry can appeal to Gen Z by creating new drinks with nootropic benefits and unique collaborations.
CategoryLifestyle
Brain-Boosting Peanut Butters
Brainiac Peanut Butter Blends are Enriched with Omegas & Choline
This industry can innovate by infusing more functional ingredients into everyday foods to better serve consumers who are prioritizing health and wellness.
CategoryLife-Stages
Baby-Friendly Baking Mixes
Happy Baby Made Simple Mixes Support Healthy Development in Kids
Opportunity for organic baby food companies to increase their production and expand their offerings to include organic baking mixes like Happy Baby Made Simple Mixes.
CategoryLifestyle
Kid-Friendly Nutritional Shakes
Kidzshake Helps to Fill in Nutritional Gaps & Support Development
Companies can explore the production of nutrition-based products that cater to the specific needs of children.
CategoryLifestyle
Kid-Nourishing Whole Milks
Horizon Organic's Growing Years Milk Supports Kids Ages One to Five
This trend presents an opportunity for organic dairy companies to develop and market specialized milk products that cater to the nutritional needs of young children.
CategoryLifestyle
Brain-Supporting Yogurt Snacks
Brainiac Kids is a Line of Yogurt to Boost Developing Brains
With growing concerns about health and wellness in society, there is an opportunity for more companies to create products that help consumers improve their overall health and well…
