Category
Lifestyle
Assisted Choices
Trend cluster
Category
Phone
Sanitation
Smartphone-sanitizing tech is increasingly in demand.
5.3
Trend score
Trend
What is the Phone Sanitation trend?
Phone Sanitation: Smartphones tend to carry a lot of bacteria because of how often they're used, and brands are addressing this issue by offering simple devices that disinfect smartphones both at home and on-the-go.
Insight
The consumer insight behind the Phone Sanitation trend
With the ongoing pandemic still an issue, people around the world are remaining vigilant with their personal health and hygiene. The increased emphasis consumers have put on hygiene in the last several months will likely continue even in a post-pandemic world, and brands and institutions are adapting to this shift.
Trend themes
Themes within the Phone Sanitation trend
Three behaviours holding the trend together01
Increased Demand for Phone Sanitization
With hygiene remaining a top priority even in a post-pandemic world, brands are offering simple devices that disinfect smartphones both at home and on-the-go to cater to the growing demand for phone sanitization.
02
On-the-go Sanitization Solutions
Consumers are adapting to the needs of the present and future with on-the-go solutions to make their interactions with everyday environments safer.
03
Dual-Purpose Sanitizing
Dual-purpose sanitizing equipment offers disruptive innovation opportunities to keep essential solutions free from unwanted germs, bacteria, and viruses, while also acting as a functional addition to a desktop or bedside table.
Industry implications
What the Phone Sanitation trend means for industry
Where the trend changes the playbookFor
Mobile Device Accessories
Mobile device accessory companies can focus on producing phone sanitizing gadgets that are highly portable and can be used both at home and on the go.
For
Consumer Electronics
Consumer electronics manufacturers can produce technology-driven sanitization devices that cater to on-the-go and in-home use.
For
Healthcare
Healthcare institutions can incorporate the use of sanitization equipment that helps to eradicate germs and bacteria, minimizing cross-contamination when coming into contact with surfaces.
Workshop question
How does your brand plan to maintain and improve health and safety measures internally and/or for customers?
Trend signals
Trend signals for Phone Sanitation
Trend score 5.3 out of 10, from popularity 71%, activity 76%, freshness 11%.
Popularity71%
Activity76%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Phone Sanitation trend
9 featured examples from Nov 17, 2020 to Feb 2, 2022CategoryTech
Smartphone-Sanitizing Docks
The simplehuman cleanstation Smartphone Sanitizer Works in 30-Seconds
Manufacturers of smartphones and other electronic devices may benefit from offering complementary sanitizing products.
CategoryTech
Soft-Sided Smartphone Sanitizers
The KeySmart 'CleanTray To-Go' Kills Germs in 30-Seconds
The trend towards portable, soft-sided sanitizers represents a disruptive innovation opportunity within the sanitization industry.
CategoryTech
Health-Focused Device Chargers
The mophie UV Sanitizer with Wireless Charging Eradicates Bacteria
Opportunity for technology companies to create innovative and health-conscious devices for their tech-savvy consumers.
CategoryTech
Automotive Smartphone Sanitizer Boxes
The Utilimedic+ UVC Sanitizer Powers and Cleans Devices
Manufacturers can develop more affordable and accessible smartphone sanitizer tech products to cater to the growing demand for sanitary solutions.
CategoryTech
Sanitizing Phone Cases
The V-Go Mobile UVC Sanitizer Case Cleans Surfaces on the Go
The consumer electronics industry can explore the integration of UVC sanitizers into a wide range of portable devices, opening up new possibilities for convenient disinfection sol…
CategoryLifestyle
Dual-Purpose Device Sanitizers
The totallee UV Phone Sanitizer Cleans and Charges Devices
Innovation to improve sanitation and incorporate wireless charging in gadgets that are crucial personal items.
CategoryTech
Qi-Enabled Smartphone Sanitizers
The Manhattan Phone Sanitizer Cleans without Chemicals
Consumer electronics companies can leverage the trend towards chemical-free cleaning and incorporate UV LED cleaning technology in their products to meet consumer demand.
CategoryTech
Flat-Pack UV Sanitizers
The 'Deep Purple' Portable UV Sanitizer is Perfect for Impromptu Cleaning
Opportunity for electronic manufacturers to create UV sanitizers that can be used to clean small gadgets like smartphones, watches or earbuds.
CategoryTech
Germ-Killing Gadget Stations
The New Accell Power UV Sanitizer Disinfects Frequently Used Gadgets
The healthcare industry can integrate light-powered disinfection in medical facilities to reduce the spread of germs and bacteria.
