Kid-friendly snack and beverage products are being offered in sustainable packaging
Trend - Snacks and beverages made for children are being made with packaging that's more friendly to the environment. Everything from juice boxes to snack packs are now being designed to limit waste and their overall environmental impact.
Insight - Millennials tend to be a little more conscious of their impact on the environment, and this includes Millennial parents. This generation is choosing to impart eco-consciousness on their children, and are doing their best to adopt these practices into their children's everyday routines.
Insight - Millennials tend to be a little more conscious of their impact on the environment, and this includes Millennial parents. This generation is choosing to impart eco-consciousness on their children, and are doing their best to adopt these practices into their children's everyday routines.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Eco-friendly Packaging - Kid-friendly snack and beverage products are being offered in sustainable packaging made from plant-based materials, with reduced plastic and cardboard cartons.
2. Reduction of Waste - Brands are offering packaging that helps reduce waste and positively impacts the environment by using wonky fruit, recycled or renewable materials, and cardboard cartons.
3. Healthy and Allergen-free Snacks - Brands are creating snacks that are low in sugar, dairy-free, made without artificial colors and flavors, and free from most allergens, to appeal to health-conscious parents and kids alike.
Industry Implications
1. Food and Beverage - Brands are using sustainable and certified materials to create eco-friendly packaging, reducing waste and positively impacting the environment.
2. Consumer Goods - Consumer goods companies are offering healthier and allergen-free snacks to appeal to health-conscious parents and kids alike.
3. Recycling - Recycling programs are being introduced by food brands to help consumers properly dispose of packaging waste, while working towards a more sustainable future.
