Category
Lifestyle
Assisted Choices
Trend cluster
Category
At-Home
HPV
Brands are launching at-home HPV testing kits for discreet and reliable results.
2.9
Trend score
Trend
What is the At-Home HPV trend?
At-Home HPV: Health brands are launching at-home HPV DNA tests. These discreet at-home kits determine if the user's DNA contains high-risk HPV in cervical cells and identifying a woman’s risk for pre-cancer or cancer.
Insight
The consumer insight behind the At-Home HPV trend
With advancements in science, it's now possible to conduct at-home testing for a variety of health-related issues. These tests are no longer seen as a novel development and are being trusted in place of getting tested in-person at labs and centers, specifically as it relates to preventative and proactive healthcare. Consumers view these tests as a way to tackle possible concerns before they arise, giving them a degree of control over their future health.
Trend themes
Themes within the At-Home HPV trend
Three behaviours holding the trend together01
At-Home Health Tests
Advancements in science and consumer demand are driving home-health solutions for individuals looking to take a proactive approach with their healthcare.
02
Personalized Healthcare
Increased awareness of health risks and the desire for self-management are driving the demand for personalized healthcare solutions.
03
Telemedicine
Innovative technologies and changing consumer behaviors are empowering the use of telemedicine for remote patient care.
Industry implications
What the At-Home HPV trend means for industry
Where the trend changes the playbookFor
Telehealth
The telehealth industry can leverage advancements in technology to provide more efficient and comprehensive remote patient care options.
For
HealthTech
The HealthTech industry has a significant opportunity to develop personalized healthcare solutions that empower individuals to manage their preventative care effectively.
For
Consumer Health
Consumer health companies can create disruptive innovations by reshaping how consumers approach their health, shifting the focus from reactive to proactive care through accessible and convenient home-testing kits.
Workshop question
How is your brand making its product/service more accessible?
Trend signals
Trend signals for At-Home HPV
Trend score 2.9 out of 10, from popularity 44%, activity 33%, freshness 10%.
Popularity44%
Activity33%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the At-Home HPV trend
4 featured examples from Nov 14, 2017 to Dec 15, 2020CategoryLifestyle
At-Home HPV Testing Kits
The Sukha ProjectHelps Women Perform Health Tests from Home
The healthcare industry can benefit from incorporating at-home health testing kits into their service offerings, which can increase patient engagement and help detect diseases ear…
CategoryLifestyle
At-Home HPV DNA Test
The New Pap Determines a Woman’s Risk for Pre-cancer or Cancer
Disruptive innovation opportunity: Integrate technology and home testing kits into the healthcare industry for improved accessibility and convenience.
CategoryLifestyle
At-Home Women's Health Tests
uBiome's SmartJane Checks for Vaginal Health and STIs
Disruptive Innovation Opportunity: Combine technology and healthcare to create innovative solutions like SmartJane.
CategoryTech
At-Home Screening Kits
Nurx's HPV Screening Test Assesses the Risk of Cervical Cancer
Disruptive innovation opportunity: Integrate technology in the healthcare industry to provide more convenient and cost-effective solutions for patients.
