Glossier New York Opens a Chic and Elegant Three-Storey Shop in SoHo

 - Nov 14, 2018
References: glossier & dezeen
Glossier New York is positively injecting itself into the dynamic of the city that never sleeps. The brand's pink-accented corporate headquarters by Architecture at Large opened its door recently in Manhattan. Now, the celebrated beauty company features the debut of its flagship store, located on 123 Lafayette Street in the SoHo neighborhood of New York.

The interior of the shop is completed by Gachot Studios, while the architectural components of the design were overseen by PRO. The aesthetic of the Glossier New York shop features a similar soft pink color palette that is present in the company's offices as well. The nuance does not only create a harmonious and ethereal ambiance, but the recurring motif truly brings the visual identity of the brand together.

Photo Credits: Jason Schmidt