Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Keto
Well-known brands are experimenting with releasing keto-friendly products.
4.2
Trend score
Trend
What is the Mainstream Keto trend?
Mainstream Keto: Large brands are cashing in on the continued popularity of keto diets and offering keto versions of their own products. These include everything from keto-friendly baking mixes to beverages from well-known brands.
Insight
The consumer insight behind the Mainstream Keto trend
As consumers explore the various dietary restrictions and habits that work for them, their expectations for brands are also going up. People now expect that brands meet their more niche needs and preferences, rather than taking one-size-fits-all approaches to products in the food and beverage space
Trend themes
Themes within the Mainstream Keto trend
Three behaviours holding the trend together01
Mainstream Keto Products
Large brands are offering keto versions of their products as consumers explore niche dietary restrictions and preferences.
02
Speciality Diet Menu Offerings
Restaurants are launching menu items that cater to diet-centric customers, such as paleo, keto, and Whole30 options.
03
Low Carb, High Fat Products
Food and beverage brands, such as Bolthouse Farms and Dole, are launching products that cater to the keto and low-carb trend.
Industry implications
What the Mainstream Keto trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Brands in this industry can innovate new product lines that cater to the growing demand for specialty diets and low carb, high fat options.
For
Fitness & Weight Loss
This industry can adopt keto-friendly products to help consumers reach their dietary goals.
For
Home Cooking & Baking
This industry can innovate new products that make it easy to enjoy guilt-free desserts and meals at home, without compromising on taste.
Workshop question
How is your brand catering to consumers' more niche needs and preferences?
Trend signals
Trend signals for Mainstream Keto
Trend score 4.2 out of 10, from popularity 63%, activity 52%, freshness 10%.
Popularity63%
Activity52%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Mainstream Keto trend
4 featured examples from Jan 2, 2019 to Feb 25, 2021CategoryLifestyle
Keto-Friendly Dessert Mixes
Duncan Hines Keto Friendly Mixes & Frostings are Low in Net Carbs
The food and beverage industry can seize the opportunity to create more products that cater to health-conscious consumers looking for keto-friendly and low-carb dessert options.
CategoryLifestyle
Plant-Based Keto Beverages
Bolthouse Farms Recently Debuted a Vegan Range of Its Protein Drinks
Potential for disruptive innovation in the food and beverage industry with plant-based keto beverages.
CategoryLifestyle
Keto-Friendly Smoothie Blends
Dole's Keto Berry Blend is Full of Healthy Fats & Limited Carbs
Food and beverage companies and producers can develop keto-friendly products to cater to the high-fat, low-carb diet trend.
CategoryLifestyle
Mexican-Style Diet Bowls
Chipotle's 'Lifestyle Bowls' Cater to Those with Speciality Diets
Opportunity for restaurants to differentiate themselves by offering speciality diet-friendly menu items and capturing a niche market of health-conscious customers.
