Well-known brands are experimenting with releasing keto-friendly products
Trend - Large brands are cashing in on the continued popularity of keto diets and offering keto versions of their own products. These include everything from keto-friendly baking mixes to beverages from well-known brands.
Insight - As consumers explore the various dietary restrictions and habits that work for them, their expectations for brands are also going up. People now expect that brands meet their more niche needs and preferences, rather than taking one-size-fits-all approaches to products in the food and beverage space
Insight - As consumers explore the various dietary restrictions and habits that work for them, their expectations for brands are also going up. People now expect that brands meet their more niche needs and preferences, rather than taking one-size-fits-all approaches to products in the food and beverage space
Workshop Question - How is your brand catering to consumers' more niche needs and preferences?
Trend Themes
-
Mainstream Keto Products — Large brands are offering keto versions of their products as consumers explore niche dietary restrictions and preferences.
-
Speciality Diet Menu Offerings — Restaurants are launching menu items that cater to diet-centric customers, such as paleo, keto, and Whole30 options.
-
Low Carb, High Fat Products — Food and beverage brands, such as Bolthouse Farms and Dole, are launching products that cater to the keto and low-carb trend.
Industry Implications
-
Food & Beverage — Brands in this industry can innovate new product lines that cater to the growing demand for specialty diets and low carb, high fat options.
-
Fitness & Weight Loss — This industry can adopt keto-friendly products to help consumers reach their dietary goals.
-
Home Cooking & Baking — This industry can innovate new products that make it easy to enjoy guilt-free desserts and meals at home, without compromising on taste.
