Brands are empowering students through electric donations for remote learning
Trend - The COVID-19 pandemic has showcased the digital divide among students in regards to access to electronics – especially in light of remote learning. To support students learning from home, brands are raising awareness of the digital divide through campaigns and donations.
Insight - The COVID-19 pandemic has helped expose the deep-rooted class divide that exists across the globe. The growing consciousness surrounding wealth inequality is empowering consumers to demand more from their favorite brands, especially as it relates to supporting the "next generation."
Insight - The COVID-19 pandemic has helped expose the deep-rooted class divide that exists across the globe. The growing consciousness surrounding wealth inequality is empowering consumers to demand more from their favorite brands, especially as it relates to supporting the "next generation."
Workshop Question - How can your brand bring awareness to an issue through its marketing tactics?
Trend Themes
1. Corporate Social Responsibility - The pandemic has fueled growing consciousness surrounding wealth inequality empowering consumers to demand more from their favorite brands, especially as it relates to supporting the next generation.
2. Digital Divide - The COVID-19 pandemic has showcased the digital divide among students in regards to access to electronics, highlighting an urgent need to close the gap.
3. Philanthropic Partnership - Partnerships between brands and social-driven organizations has given rise to an effective channel for making a significant impact on the digital divide.
Industry Implications
1. Technology - As technology plays an increasingly important role in our lives, demand for affordable and accessible school gadgets is on the rise, and brands across technology sectors need to get more involved with solving the digital divide problem.
2. Retail - Retailers have the opportunity to support underserved communities by offering donate-to-charity programs for each laptop sold, or by donating a portion of sales to digital education initiatives.
3. Education - Education leaders have a role to ensure that all children have equal access to technology and digital resources, especially in the wake of the pandemic and remote learning.
4 Featured, 34 Examples:
32,726 Total Clicks
Date Range:
Apr 20 — Feb 21
Trending:
Untested
Consumer Insight Topics:
