Clothing collections are infused with beneficial, wellness-focused ingredients
Trend - Clothing inspired by the wellness movement is on the rise not just in terms of design, but in what the clothes are infused with. Brands in this space are offering everything from anti-inflammatory CBD-infused clothing to materials that are purported to have anti-aging qualities.
Insight - Lounge and activewear continues to be popular among North American consumers, particularly as many are still at home as much as possible amidst the ongoing pandemic. Consumers are increasingly prioritizing comfort, but still prefer when that comfort is offered with put-together designs and added benefits.
Insight - Lounge and activewear continues to be popular among North American consumers, particularly as many are still at home as much as possible amidst the ongoing pandemic. Consumers are increasingly prioritizing comfort, but still prefer when that comfort is offered with put-together designs and added benefits.
Workshop Question - What's an additional benefit your brand could add to its product/service?
Trend Themes
1. Wellness-focused Clothing - The rise of wellness-focused clothing is driven by consumer demand for comfortable, fashionable attire with added health benefits like anti-inflammatory properties and anti-aging qualities.
2. Sustainable Fashion and Materials - The trend towards sustainable fashion and materials is driven by increasing consumer awareness of the environmental impact of fast fashion, and the desire to buy clothing made from eco-friendly materials and through ethical production practices.
3. Athleisure Wear and Comfort Apparel - The continued popularity of athleisure wear and comfort apparel is driven by consumer desire for comfortable, practical clothing that can be worn both at home and outside, especially during the ongoing pandemic.
Industry Implications
1. Fashion Industry - The fashion industry can use these trends to explore sustainable production methods and materials, as well as incorporating added health benefits and innovative design into clothing lines.
2. Health and Wellness Industry - The health and wellness industry can explore the incorporation of apparel into self-care practices, and can partner with fashion brands to offer clothing with added health benefits.
3. Travel Industry - The travel industry can use these trends in its marketing strategies, incorporating health and wellness-focused clothing lines, sustainable production methods, and antimicrobial fabrics into its offerings to attract health-conscious travelers.
