Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Apparel
Clothing collections are infused with beneficial, wellness-focused ingredients.
5.5
Trend score
Trend
What is the Wellness Apparel trend?
Wellness Apparel: Clothing inspired by the wellness movement is on the rise not just in terms of design, but in what the clothes are infused with. Brands in this space are offering everything from anti-inflammatory CBD-infused clothing to materials that are purported to have anti-aging qualities.
Insight
The consumer insight behind the Wellness Apparel trend
Lounge and activewear continues to be popular among North American consumers, particularly as many are still at home as much as possible amidst the ongoing pandemic. Consumers are increasingly prioritizing comfort, but still prefer when that comfort is offered with put-together designs and added benefits.
Trend themes
Themes within the Wellness Apparel trend
Three behaviours holding the trend together01
Wellness-Focused Clothing
The rise of wellness-focused clothing is driven by consumer demand for comfortable, fashionable attire with added health benefits like anti-inflammatory properties and anti-aging qualities.
02
Sustainable Fashion and Materials
The trend towards sustainable fashion and materials is driven by increasing consumer awareness of the environmental impact of fast fashion, and the desire to buy clothing made from eco-friendly materials and through ethical production practices.
03
Athleisure Wear and Comfort Apparel
The continued popularity of athleisure wear and comfort apparel is driven by consumer desire for comfortable, practical clothing that can be worn both at home and outside, especially during the ongoing pandemic.
Industry implications
What the Wellness Apparel trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can use these trends to explore sustainable production methods and materials, as well as incorporating added health benefits and innovative design into clothing lines.
For
Health and Wellness Industry
The health and wellness industry can explore the incorporation of apparel into self-care practices, and can partner with fashion brands to offer clothing with added health benefits.
For
Travel Industry
The travel industry can use these trends in its marketing strategies, incorporating health and wellness-focused clothing lines, sustainable production methods, and antimicrobial fabrics into its offerings to attract health-conscious travelers.
Workshop question
What's an additional benefit your brand could add to its product/service?
Trend signals
Trend signals for Wellness Apparel
Trend score 5.5 out of 10, from popularity 75%, activity 77%, freshness 13%.
Popularity75%
Activity77%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Wellness Apparel trend
4 featured examples from Feb 12, 2021 to Oct 27, 2022CategoryWorld
Antimicrobial Full-Body Garments
The BioRomper is a Germ-Fighting Suit Designed for Travel
Opportunities exist for the fashion industry to incorporate antimicrobial technology into everyday clothing for added health benefits.
CategoryEco
Wellness-Focused Comfort Apparel
Grey State Recently Launched 'The Wellness Collection'
Fashion brands can tap into the wellness-focused trend and the demand for sustainable, biodegradable clothing.
CategoryEco
Sustainable Antioxidant-Infused Clothes
Gräffenberg Created Comfortable and Skin-Nurturing Clothes
Eco-conscious fashion brands can create sustainable clothing infused with healthy ingredients to promote skin health and environmental consciousness.
CategoryFashion
Wellness-Focused Demure Apparel
Crop Shop Boutique Launches New Wellness Collection for Fall
The rise of wellness-focused apparel offers an opportunity for traditional fashion brands to expand their offerings and adapt to changing consumer priorities.
