Color-changing technology is used to reassure consumers
Trend - Color-changing hygiene products are on the rise as the ongoing pandemic has increased people’s dedication to rigorous sanitation practices. Color is used to signify the presence of bacteria or the effectiveness of a certain product and acts as a visual marker of safety to reassure consumers.
Insight - A heightened awareness of and anxiety surrounding sanitation practices has resulted in a desire for products that keep people safe and just as importantly, make people feel safe. Enhanced hygiene and cleanliness standards will likely be a lasting result of COVID-19 for many people. These consumers will seek out hygiene products that provide a sense of security and confidence in their effectiveness.
Insight - A heightened awareness of and anxiety surrounding sanitation practices has resulted in a desire for products that keep people safe and just as importantly, make people feel safe. Enhanced hygiene and cleanliness standards will likely be a lasting result of COVID-19 for many people. These consumers will seek out hygiene products that provide a sense of security and confidence in their effectiveness.
Workshop Question - How can your brand ease the COVID-related anxieties of consumers?
Trend Themes
1. Color-changing Hygiene - The rise of color-changing hygiene products as a visual marker of safety to reassure consumers offers opportunities for enhanced hygiene and cleanliness standards that provide a sense of security and confidence in their effectiveness.
2. Smart Packaging - The development of high-tech color-changing food indicators and its potential uses for pharmaceutical and cosmetic companies suggests emerging opportunities for smart packaging solutions.
3. Color-changing Technology - The development of various products that employ color-changing technology, such as the TEAL respirator and the Crest Kids Color Changing Toothpaste, opens up opportunities for innovative personal care and health solutions.
Industry Implications
1. Healthcare - The rise of color-changing hygiene products and wearable health technology presents opportunities for innovative healthcare solutions.
2. Packaging - The development of high-tech color-changing food indicators offers significant opportunities for smart packaging solutions.
3. Consumer Goods - The emergence of color-changing products, such as toothbrushes, sandals, and wound dressings provide opportunities for unique and innovative personal care and lifestyle products.
8 Featured, 72 Examples:
173,787 Total Clicks
Date Range:
Jun 20 — Apr 23
Trending:
Warm
Consumer Insight Topics:
