Category
Lifestyle
Assisted Choices
Trend cluster
Category
Color-Changing
Hygiene
Color-changing technology is used to reassure consumers.
4.7
Trend score
Trend
What is the Color-Changing Hygiene trend?
Color-Changing Hygiene: Color-changing hygiene products are on the rise as the ongoing pandemic has increased people’s dedication to rigorous sanitation practices. Color is used to signify the presence of bacteria or the effectiveness of a certain product and acts as a visual marker of safety to reassure consumers.
Insight
The consumer insight behind the Color-Changing Hygiene trend
A heightened awareness of and anxiety surrounding sanitation practices has resulted in a desire for products that keep people safe and just as importantly, make people feel safe. Enhanced hygiene and cleanliness standards will likely be a lasting result of COVID-19 for many people. These consumers will seek out hygiene products that provide a sense of security and confidence in their effectiveness.
Trend themes
Themes within the Color-Changing Hygiene trend
Three behaviours holding the trend together01
Color-Changing Hygiene
The rise of color-changing hygiene products as a visual marker of safety to reassure consumers offers opportunities for enhanced hygiene and cleanliness standards that provide a sense of security and confidence in their effectiveness.
02
Smart Packaging
The development of high-tech color-changing food indicators and its potential uses for pharmaceutical and cosmetic companies suggests emerging opportunities for smart packaging solutions.
03
Color-Changing Technology
The development of various products that employ color-changing technology, such as the TEAL respirator and the Crest Kids Color Changing Toothpaste, opens up opportunities for innovative personal care and health solutions.
Industry implications
What the Color-Changing Hygiene trend means for industry
Where the trend changes the playbookFor
Healthcare
The rise of color-changing hygiene products and wearable health technology presents opportunities for innovative healthcare solutions.
For
Packaging
The development of high-tech color-changing food indicators offers significant opportunities for smart packaging solutions.
For
Consumer Goods
The emergence of color-changing products, such as toothbrushes, sandals, and wound dressings provide opportunities for unique and innovative personal care and lifestyle products.
Workshop question
How can your brand ease the COVID-related anxieties of consumers?
Trend signals
Trend signals for Color-Changing Hygiene
Trend score 4.7 out of 10, from popularity 68%, activity 58%, freshness 15%.
Popularity68%
Activity58%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Color-Changing Hygiene trend
8 featured examples from Jun 18, 2020 to Apr 21, 2023CategoryEco
Color-Changing Toothbrushes
The 'Switch' Toothbrush Visually Indicates When it's Worn Out
Companies in the oral care industry can integrate sustainable materials and innovative technology into their products, providing eco-friendly alternatives to traditional oral care…
CategoryLifestyle
Color-Changing Toothpastes
Crest Kids Color Changing Toothpaste Encourages Brushing for Longer
Oral care brands could incorporate color-changing technology into a range of products to encourage healthy brushing habits from an early age.
CategoryLifestyle
Color-Changing Wound Dressings
This Dressing Turns From Yellow to Blue Upon Detecting Infection
Medical device manufacturers can leverage color-changing technology to develop innovative new products or improve current offerings, including wearables and implants.
CategoryArt & Design
Antibacterial Color-Changing Towels
The Mizu Towel Lets You know When it's Dirty
Opportunity for the home textiles industry to develop antibacterial towels and quick-dry towels to meet consumer demand for hygienic and efficient products.
CategoryFashion
Heat-Reactive Sandals
Havaianas & MARKET Created Color-Changing Thermo-Reactive Flip-Flops
The heat-reactive sandal collaboration between Havaianas and MARKET shows potential for innovation in the footwear industry.
CategoryLifestyle
Color-Changing Face Masks
The TEAL Respirator Changes Color When Worn Correctly
Color-changing face masks can improve compliance and effectiveness in healthcare settings.
CategoryLifestyle
Color-Changing Freshness Indicators
Bizongo's Improving the User Experience in the Food Industry
Bizongo's color-changing freshness indicators offer opportunities for food companies to innovate and improve the user experience while reducing food waste.
CategoryFashion
Colorful Foaming Hand Soaps
Clean With Color Makes Cleansing Fun and Effective or Kids
Clean With Color caters to the personal care industry by offering innovative products that make cleansing an enjoyable and interactive experience for kids.
