Noise pollution-reducing items and design in the home are increasingly popular
Trend - A multitude of factors has resulted in people prioritizing noise-reducing products in their home. These include everything from windows that block sound to directional speakers that prevent noise leaking outside of areas the speakers are directed.
Insight - As people who work in office professions continue to work from home as a result of COVID-19, often in small spaces with roommates or family members, noise reduction has become crucial. Being able to work, live and enjoy common spaces requires a respect for others, and people are increasingly turning to brands that are able to make the co-living process smoother amidst the pandemic.
Insight - As people who work in office professions continue to work from home as a result of COVID-19, often in small spaces with roommates or family members, noise reduction has become crucial. Being able to work, live and enjoy common spaces requires a respect for others, and people are increasingly turning to brands that are able to make the co-living process smoother amidst the pandemic.
Workshop Question - How could your brand prioritize home comforts for customers or employees working from home?
Trend Themes
1. Growing Demand for Noise-reducing Home Products - As people spend more time at home due to COVID-19, noise reduction has become crucial and people are turning to brands that are able to make co-living smoother amidst the pandemic.
2. Directional Sound Solutions - Innovations like the 'sound/spot' speaker focus on directing sound to the listener, creating more efficient listening experiences.
3. Active Noise-canceling Earbuds - Wireless earbuds like the KEF Mu3 True Wireless Earphones offer high-end audio experiences with active noise-canceling features.
Industry Implications
1. Home Improvement - As demand for noise-reducing home products grows, there is an opportunity for brands in the home improvement industry to tap into this trend with innovative designs and noise-reducing products.
2. Audio Technology - Directional sound solutions and high-end audio experiences with active noise-canceling features present a disruptive innovation opportunity for brands in the audio technology industry to create more efficient and personalized audio experiences.
3. Construction - The development of anti-noise pollution windows provides an opportunity for the construction industry to incorporate noise-reducing design elements into urban environments.
4 Featured, 36 Examples:
102,523 Total Clicks
Date Range:
Jul 20 — Feb 21
Trending:
Warm
Consumer Insight Topics:
