Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Home
Noise
Noise pollution-reducing items and design in the home are increasingly popular.
4.8
Trend score
Trend
What is the Home Noise trend?
Home Noise: A multitude of factors has resulted in people prioritizing noise-reducing products in their home. These include everything from windows that block sound to directional speakers that prevent noise leaking outside of areas the speakers are directed.
Insight
The consumer insight behind the Home Noise trend
As people who work in office professions continue to work from home as a result of COVID-19, often in small spaces with roommates or family members, noise reduction has become crucial. Being able to work, live and enjoy common spaces requires a respect for others, and people are increasingly turning to brands that are able to make the co-living process smoother amidst the pandemic.
Trend themes
Themes within the Home Noise trend
Three behaviours holding the trend together01
Growing Demand for Noise-Reducing Home Products
As people spend more time at home due to COVID-19, noise reduction has become crucial and people are turning to brands that are able to make co-living smoother amidst the pandemic.
02
Directional Sound Solutions
Innovations like the 'sound/spot' speaker focus on directing sound to the listener, creating more efficient listening experiences.
03
Active Noise-Canceling Earbuds
Wireless earbuds like the KEF Mu3 True Wireless Earphones offer high-end audio experiences with active noise-canceling features.
Industry implications
What the Home Noise trend means for industry
Where the trend changes the playbookFor
Home Improvement
As demand for noise-reducing home products grows, there is an opportunity for brands in the home improvement industry to tap into this trend with innovative designs and noise-reducing products.
For
Audio Technology
Directional sound solutions and high-end audio experiences with active noise-canceling features present a disruptive innovation opportunity for brands in the audio technology industry to create more efficient and personalized audio experiences.
For
Construction
The development of anti-noise pollution windows provides an opportunity for the construction industry to incorporate noise-reducing design elements into urban environments.
Workshop question
How could your brand prioritize home comforts for customers or employees working from home?
Trend signals
Trend signals for Home Noise
Trend score 4.8 out of 10, from popularity 64%, activity 69%, freshness 9%.
Popularity64%
Activity69%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Home Noise trend
4 featured examples from Jul 14, 2020 to Feb 10, 2021CategoryLifestyle
Sound-Blocking Sleeping Earmuffs
The Blisstil 'SleepMuffs' Enable a Peaceful Sleep Anywhere
Companies that focus on personal care can take advantage of creating sleeping earmuffs that contribute to better sleep and overall well-being.
CategoryTech
Precisely Tuned Wireless Earbuds
The KEF Mu3 True Wireless Earphones are the Brands First
The audio technology industry is experiencing growth and direct competition between brands, leading to an increased focus on high-end capabilities and sophisticated designs.
CategoryTech
Sound-Optimizing Living Room Speakers
The Conceptual 'sound/spot' Speaker Targets Audio
Industry players can explore the manufacture and marketing of speaker designs with specialized audio outputs.
CategoryArt & Design
Anti-Noise Pollution Windows
The Acoustic Friendly Ventilation Window (AFVW) is Optimized
The real estate industry can explore new value propositions in urban living by marketing sustainable and health-promoting living spaces that are build around acoustic-friendly and…
