Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Parental
Health
Brands are prioritizing the mental health of parents and primary caregivers.
3.4
Trend score
Trend
What is the Parental Health trend?
Parental Health: The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children.
Insight
The consumer insight behind the Parental Health trend
Mental health is a growing topic of conversation in North America as activists and organizations aim to destigmatize it and ultimately address the mental health issues that impact everything from individual families to the economy. Consumers, dealing with unprecedented levels of stress between caring for children, working, and dealing with the fallouts from the ongoing pandemic, are in need of more mental health care now than ever before.
Trend themes
Themes within the Parental Health trend
Three behaviours holding the trend together01
Focus on Parental Mental Health
Brands and organizations are prioritizing the mental health of parents and primary caregivers
02
Growing Importance of Mental Health
Mental health is becoming a more prominent topic of conversation in North America
03
Digital Support for Parents
A growing number of digital platforms and apps are being developed to provide support and resources for new parents
Industry implications
What the Parental Health trend means for industry
Where the trend changes the playbookFor
Mental Health Care
Mental health care is increasingly in demand, especially as people grapple with additional stressors during the pandemic
For
Digital Health
The development of platforms and apps to support mental health is a growing area within the digital health industry
For
Parenting Products and Services
There is a growing need for products and services that support new parents' mental health and wellbeing
Workshop question
How could your brand support employee and/or customer wellbeing?
Trend signals
Trend signals for Parental Health
Trend score 3.4 out of 10, from popularity 50%, activity 40%, freshness 11%.
Popularity50%
Activity40%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Parental Health trend
7 featured examples from Jan 21, 2020 to Mar 10, 2022CategorySocial Good
Black Maternal Health Platforms
Baby Tracking App The Bump Launches 'Black Maternal Health' Hub
The Black Maternal Health Hub can disrupt the healthcare industry by providing a much-needed platform to address Black maternal mortality.
CategoryLife-Stages
Eclectic Pregnancy Apps
The Mum & Baby App is Information-driven & is Being Adopted Across the NHS
The healthcare industry can leverage pregnancy apps to improve patient outcomes, reduce costs, and increase patient satisfaction.
CategoryLifestyle
Parental Mental Health Promotions
WaterWipes is Gifting Parents a 3-Month Headspace Subscription
Disruptive innovation opportunity: Integrate mental health support into existing healthcare systems or develop specialized mental health services for parents.
CategoryMarketing
Motherly Mental Health Campaigns
This New Maltesers Campaign Explores the Experience of Motherhood
Consumer goods companies can create campaigns that highlight the importance of mental health support for mothers and offer resources or partnerships with non-profit organizations.
CategoryLifestyle
New Parent Mental Health Apps
The Gidget App Helps Those Struggling with Perinatal Depression
Develop and enhance mental health services, resources, and technologies to support new parents dealing with perinatal depression and anxiety.
CategoryLifestyle
Family-Specific Mental Health Platforms
TheFamilyHelpNetwork.ca Launched a Mental Health Campaign
Opportunity for telehealth companies to expand their services to include mental health support for families.
CategoryLifestyle
New Parent Advice Portals
boober is an Educational Platform That Connects Parents to Resources
The healthcare industry can use the model of boober to develop platforms that provide mental and emotional support to new parents.
