This new Maltesers campaign is being launched by Mars Wrigley UK to help support the mental health of mothers by addressing some of their lived experiences. The campaign was created in partnership with Comic Relief and focuses on the light and dark size of motherhood amongst new moms, and sheds light on lived experiences. The campaign follows on research claiming that more than one in 10 women experience mental health issues when they are pregnant or within the first year of motherhood, which sees seven out of 10 women hiding or underplaying its seriousness.
Brand Director Leah Dyckes explained the new Maltesers campaign further saying, "Maltesers has always been at the forefront of UK advertising’s drive to do a better job of representing society in everything we do – and this is no different. Be it our own experiences or the experiences of our friends, family or partners, we know that maternal mental health impacts so many women during and after pregnancy. However, it is rarely talked about and widely considered taboo. We’ve learnt to understand the power of representation over the years and are now bringing these learnings to a whole new issue in these ads, but this is only the start. Through our advertising, campaigns and partnerships, Maltesers aims to help women build resilience, by laughing together through the tough stuff. It’s what we’ve always done and what we will continue to do, now and for years to come.”