Charles Jeffrey LOVERBOY and Fred Perry share a few elements in common, including the frequent influence of British youth culture and punk aesthetics. It is natural that the partnership came into fruition as the duo work alongside one another on a new collection of apparel designs.
The exclusive collection nods to some of the most iconic pieces by Fred Perry, which underwent a re-imagination through the perspective of Jeffrey. This can be seen through the use of tartan checks that make its way throughout the collection. It can be seen on the polo shirts, the shorts, cardigans, and the iconic LOVERBOY beret. The bomber jacket has a split aesthetic as it sections off into different types of tartan checks for a distressed look.
Image Credit: Fred Perry