Keto foods in North America are influenced by various Asian flavors
Trend - The popularity of the keto diet in North America has now extended to food items with various Asian influences. These include everything from kimchi keto-friendly snacks to keto ghee alternatives.
Insight - Consumers who subscribe to various diets in North America are no longer restricted in the alternatives that are available to them. Increasing demand for realistic alternatives has resulted in a growing number of brands accommodating a wide range of dietary needs and preferences.
Insight - Consumers who subscribe to various diets in North America are no longer restricted in the alternatives that are available to them. Increasing demand for realistic alternatives has resulted in a growing number of brands accommodating a wide range of dietary needs and preferences.
Workshop Question - How could your brand be inspired by different international influences?
Trend Themes
1. Asian-influenced Keto - The growing popularity of keto and other diets in North America has resulted in a demand for realistic Asian-influenced alternatives that brands accommodate.
2. Healthy Snacks Inspired by Asian Cuisine - There is a growing trend of Asian-inspired snack food that is predominantly healthy, plant-based, flavorful and powered by whole-food ingredients.
3. Plant-based and Lactose-free Ghee Alternatives - The demand for vegan and lactose-free options has led to the introduction of plant-based ghee alternatives, which are versatile and diet-friendly.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the growing demand for healthy and alternative snack options that cater to different diets.
2. Health and Wellness - The health and wellness industry can benefit from marketing healthy Asian-inspired snack food that supports gut health and mindful eating.
3. Sustainability and Waste Reduction - The sustainability industry can help reduce waste and promote responsible sourcing by using otherwise discarded parts, such as fish skins, to create snack food.
