Category
Lifestyle
Assisted Choices
Trend cluster
Category
International
Keto
Keto foods in North America are influenced by various Asian flavors.
3.4
Trend score
Trend
What is the International Keto trend?
International Keto: The popularity of the keto diet in North America has now extended to food items with various Asian influences. These include everything from kimchi keto-friendly snacks to keto ghee alternatives.
Insight
The consumer insight behind the International Keto trend
Consumers who subscribe to various diets in North America are no longer restricted in the alternatives that are available to them. Increasing demand for realistic alternatives has resulted in a growing number of brands accommodating a wide range of dietary needs and preferences.
Trend themes
Themes within the International Keto trend
Three behaviours holding the trend together01
Asian-Influenced Keto
The growing popularity of keto and other diets in North America has resulted in a demand for realistic Asian-influenced alternatives that brands accommodate.
02
Healthy Snacks Inspired by Asian Cuisine
There is a growing trend of Asian-inspired snack food that is predominantly healthy, plant-based, flavorful and powered by whole-food ingredients.
03
Plant-Based and Lactose-Free Ghee Alternatives
The demand for vegan and lactose-free options has led to the introduction of plant-based ghee alternatives, which are versatile and diet-friendly.
Industry implications
What the International Keto trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can take advantage of the growing demand for healthy and alternative snack options that cater to different diets.
For
Health and Wellness
The health and wellness industry can benefit from marketing healthy Asian-inspired snack food that supports gut health and mindful eating.
For
Sustainability and Waste Reduction
The sustainability industry can help reduce waste and promote responsible sourcing by using otherwise discarded parts, such as fish skins, to create snack food.
Workshop question
How could your brand be inspired by different international influences?
Trend signals
Trend signals for International Keto
Trend score 3.4 out of 10, from popularity 63%, activity 30%, freshness 11%.
Popularity63%
Activity30%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the International Keto trend
6 featured examples from Mar 19, 2019 to Nov 12, 2021CategoryLifestyle
Free-From Kimchi Products
Classic Kimchi is Gluten-Free, Keto-Friendly and Plant-Based
Incorporating kimchi as a probiotic food source into the health food industry with innovative recipes and packaging for health-conscious consumers.
CategoryLifestyle
Nourishing Asian-American Snacks
Dang Foods' Asian-Inspired Snacks Boast Better-for-You Formulas
Opportunity for the snack food industry to expand its offerings to include more Asian-inspired and healthier snack options.
CategoryLifestyle
Plant-Based Ghee Alternatives
Nutiva's Vegan Ghee is Made from a Coconut and Avocado Oil Blend
Food production industries can take advantage of the trend towards plant-based diets and create innovative, high-temperature cooking oils and dairy-free alternatives like Nutiva's…
CategoryLifestyle
Asian-Inspired Keto Bars
Dang Bar's Ketogenic Snack Bars Have Ingredients Like Vietnamese Cinnamon
Innovate new products in the health food industry to cater to consumers looking for healthier snack options.
CategoryEco
Wasabi Salmon Skin Chips
Goodfish Expands Its Portfolio with the Introduction of Wasabi Ginger
The food and beverage industry can create new seafood snack products to cater to the growing market for healthy and tasty snacks with sustainable sourcing.
CategoryLifestyle
Lactose-Free Ghee Butters
4th & Heart Original Ghee Promises to "Upgrade Any Recipe"
The dairy industry can capitalize by introducing lactose-free variants of popular products.
