Category
Fashion
Scaled Restraint
Trend cluster
Category
Onion
Beauty
Skin and haircare products are centring onion as an important ingredient in formulas.
4.1
Trend score
Trend
What is the Onion Beauty trend?
Onion Beauty: Many beauty brands are marketing products that contain onion varieties that are rich in nutrients. While haircare companies are working with onion and onion seed oil to boost hair growth and stimulate the scalp, skincare brands are harnessing the ingredient's antioxidant-rich properties.
Insight
The consumer insight behind the Onion Beauty trend
Information is at the finger-tips of individuals and in the digital age, consumers are taking the time to learn and educate themselves on anything—from practical knowledge like DIY projects to awareness of different cultures and their way of life. As a result, individuals can easily research new ingredients and their benefits, whether it is for food and beverage or beauty products. When intrigued, many often look to the market for ways to test out a new formula or recipe to see whether it will better suit their desires or lifestyle needs.
Trend themes
Themes within the Onion Beauty trend
Three behaviours holding the trend together01
Ingredient Education
Consumers are taking the time to learn and educate themselves on new ingredients and their benefits, leading to increased interest in products containing ingredients with unique properties.
02
Natural Oils in Skincare
Cold-pressed and natural oils, particularly those with unique properties like onion seed oil, are becoming an increasingly popular ingredient in beauty products.
03
Ingredient-Led Solutions
Formulating products with specific ingredients and their associated properties is becoming a popular strategy for creating targeted solutions in the beauty industry.
Industry implications
What the Onion Beauty trend means for industry
Where the trend changes the playbookFor
Beauty
Natural and ingredient-led products are changing buyer preferences and encouraging new entrants in the beauty industry.
For
Health & Wellness
The trend towards natural and nutrient-rich ingredients in beauty products is spurring growth in the health and wellness industry.
For
Education & Learning
Increased consumer education on ingredients in beauty products is creating opportunities for online learning and information platforms for related industries.
Workshop question
Conceptualize a product with a surprising but functional ingredient.
Trend signals
Trend signals for Onion Beauty
Trend score 4.1 out of 10, from popularity 64%, activity 51%, freshness 9%.
Popularity64%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Onion Beauty trend
4 featured examples from Dec 11, 2019 to Feb 9, 2021CategoryFashion
Red Onion Face Creams
WOW Skin Science Boasts an Unlikely Ingredient in Its Formula
The beauty industry can capitalize on the trend of using natural and antioxidant-rich ingredients to create innovative skincare products.
CategoryFashion
Onion-Based Haircare
Nykaa Natural Haircare's Shampoo & Conditioner Pairs Onion & Fenugreek
The haircare industry can explore sulphur-rich ingredients like onion and fenugreek, and create customized formulations to cater to specific hair conditions.
CategoryFashion
Cold-Pressed Onion Seed Oils
O&3 is Introducing Scalp-Stimulating, Growth-Boosting Onion Seed Oil
The beauty and personal care industry can benefit from the growing demand for natural and organic ingredients in hair and scalp care products.
CategoryFashion
Luxury J-Beauty Creams
The Mission Luxereve Cream Introduces Avon's First Foray Into J-Beauty
The rise of Luxury J-Beauty Creams marks a growing trend in premium skincare products, creating opportunities for new entrants and existing brands to explore the premium market se…
