Skin and haircare products are centring onion as an important ingredient in formulas
Trend - Many beauty brands are marketing products that contain onion varieties that are rich in nutrients. While haircare companies are working with onion and onion seed oil to boost hair growth and stimulate the scalp, skincare brands are harnessing the ingredient's antioxidant-rich properties.
Insight - Information is at the finger-tips of individuals and in the digital age, consumers are taking the time to learn and educate themselves on anything—from practical knowledge like DIY projects to awareness of different cultures and their way of life. As a result, individuals can easily research new ingredients and their benefits, whether it is for food and beverage or beauty products. When intrigued, many often look to the market for ways to test out a new formula or recipe to see whether it will better suit their desires or lifestyle needs.
Insight - Information is at the finger-tips of individuals and in the digital age, consumers are taking the time to learn and educate themselves on anything—from practical knowledge like DIY projects to awareness of different cultures and their way of life. As a result, individuals can easily research new ingredients and their benefits, whether it is for food and beverage or beauty products. When intrigued, many often look to the market for ways to test out a new formula or recipe to see whether it will better suit their desires or lifestyle needs.
Workshop Question - Conceptualize a product with a surprising but functional ingredient.
Trend Themes
1. Ingredient Education - Consumers are taking the time to learn and educate themselves on new ingredients and their benefits, leading to increased interest in products containing ingredients with unique properties.
2. Natural Oils in Skincare - Cold-pressed and natural oils, particularly those with unique properties like onion seed oil, are becoming an increasingly popular ingredient in beauty products.
3. Ingredient-led Solutions - Formulating products with specific ingredients and their associated properties is becoming a popular strategy for creating targeted solutions in the beauty industry.
Industry Implications
1. Beauty - Natural and ingredient-led products are changing buyer preferences and encouraging new entrants in the beauty industry.
2. Health & Wellness - The trend towards natural and nutrient-rich ingredients in beauty products is spurring growth in the health and wellness industry.
3. Education & Learning - Increased consumer education on ingredients in beauty products is creating opportunities for online learning and information platforms for related industries.
