Bartending apps allow for people to become educated mixologists at home
Trend - Bartending apps and features allow for people to become more informed on how to craft cocktails, a DIY trend that's particularly popular as the ongoing pandemic keeps people in their homes and looking for hobbies.
Insight - The COVID-19 pandemic has had an impact on DIY hobbies, as people have used the excess time they have at home to learn and practice new skills in order to pass the time. Consumers are drawn to brands that cater to this newfound interest in skill-honing and DIY projects.
Insight - The COVID-19 pandemic has had an impact on DIY hobbies, as people have used the excess time they have at home to learn and practice new skills in order to pass the time. Consumers are drawn to brands that cater to this newfound interest in skill-honing and DIY projects.
Workshop Question - How could your brand help support customer projects and hobbies?
Trend Themes
1. DIY Hobby Trend - The COVID-19 pandemic has had an impact on DIY hobbies, as people have used their excess time at home to learn and practice new skills, creating a demand for products that cater to this newfound interest in skill honing and DIY projects.
2. Bartending App Trend - The trend of bartending apps and features have allowed people to become more informed on how to craft cocktails, a DIY trend that's particularly popular given the pandemic keeping people at home.
3. At-home Bartending Technology Trend - Barsys created a smart coaster that provides step-by-step guidance for assembling a cocktail and is controlled by a mobile app; a disruptive innovation opportunity for the beverage and home technology industries.
Industry Implications
1. Home & DIY Industry - Products that cater to people's newfound interest in DIY hobbies, due to the pandemic, have a major market opportunity in the home and DIY industries.
2. Hospitality Industry - The hospitality industry can attract consumers by offering training programs that cater to people's interest in skill-honing and trending DIY projects, as well using trending tech such as bartending apps to gain customers.
3. Mobile App Industry - As people look to their smartphones as a tool to learn and practice new skills, there is an opportunity to capitalize on this by creating and promoting apps that cater to the trend of skill-honing and bartending apps.
