The Mix Lab app was created by Bacardi to "reimagine the bar setting" at a time when people are doing most of their drinking at home. While there are many existing apps that can help to offer inspiration and recipes for making cocktails at home, this app sets itself apart as a platform that also helps bartenders monetize their craft. On Mix Lab, users can follow their favorite bartenders and get notified as soon as new recipes are available.
The app is useful for helping drinkers feel more confident about making their own cocktails at home, especially as Mix Lab shares a video of the bartender demonstrating the serve. With AI-powered recommendations, users have the potential to be matched to recipes that are perfectly aligned with their preferences.