Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mask
Monitor
Face masks with sensors offer a better user experience.
5.7
Trend score
Trend
What is the Mask Monitor trend?
Mask Monitor: Brands are adding sensors to face masks so that wearers are able to track things like their breath and the quality of the air around them. With people around the world having to wear face masks in order to ensure their safety, added benefits make some mask types more appealing.
Insight
The consumer insight behind the Mask Monitor trend
As people around the world continue wearing masks to reduce the spread of COVID-19, some consumers are looking for ways to enhance their experience of this somewhat inconvenient item. Additional benefits and features are likely to draw in people who may not feel fully comfortable wearing these masks.
Trend themes
Themes within the Mask Monitor trend
Three behaviours holding the trend together01
Sensor-Equipped Face Masks
Adding sensors to face masks is a trend that offers additional benefits, drawing in more people who may not feel fully comfortable wearing them.
02
Smart Face Masks
The smart face mask trend offers innovative features such as monitoring air quality and breathing, and providing feedback on correct mask wearing.
03
Air-Purifying Face Masks
The trend of air-purifying face masks offers advanced features such as a pair of fans and filters and long-lasting battery life.
Industry implications
What the Mask Monitor trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
The healthcare industry can leverage sensor-equipped face masks for advanced patient monitoring and customizations for their patients.
For
Smart Home Industry
Firms in the smart home industry can incorporate smart face masks as part of their tech ecosystem, enabling customers to monitor their environment seamlessly.
For
Consumer Electronics Industry
The consumer electronics industry can leverage the trend of air-purifying face masks by producing innovative products with features like fans and filters, extended battery life, and connected functionality.
Workshop question
What are some features that could be added to your brand's product/service?
Trend signals
Trend signals for Mask Monitor
Trend score 5.7 out of 10, from popularity 87%, activity 74%, freshness 9%.
Popularity87%
Activity74%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mask Monitor trend
3 featured examples from Aug 28, 2020 to Jan 9, 2021CategoryLifestyle
Air-Purifying Masks
LG's PuriCare Wearable Air Purifier Has a Pair of Fans & Filters
The PuriCare Wearable Air Purifier presents disruptive innovation opportunities in the healthcare industry by combining respiratory protection and air quality monitoring in a sing…
CategoryLifestyle
Wearer-Monitoring Face Masks
The AirPop Active+ Smart Mask Monitors Air Quality and Breathing
The development of smart mask technology presents an opportunity for companies producing personal protective equipment to innovate and offer advanced options to consumers concerne…
CategoryLifestyle
Color-Changing Face Masks
The TEAL Respirator Changes Color When Worn Correctly
Color-changing face masks can improve compliance and effectiveness in healthcare settings.
