Les Benjamins is expanding on its recently launched loungewear line with an activewear collection. The pandemic has provided consumers with the opportunity to slow down and re-think their wardrobe staples. Turning in uncomfortable silhouettes for something a little more forgiving has been a must during these times, allowing brands to get creative.
Les Benjamins' latest collection combines style with functionality, offering a line that's perfect for feeling put-together while spending time indoors. The line emphasizes sets, which can be mixed-and-matched or worn together. Some of the options include bike shorts with a long sleeved shirt, arriving in colorways that range from pastel blue to black. Other offerings include sweat pants, tops, sports bras or shorts.
Image Credit: Les Benjamins
What Makes This Trend Stand Out
- Matching Set Activewear
- The rise of matching set activewear collections that offer stylish yet comfortable options for indoor wear.
- Functional Loungewear
- Theres an increasing demand for loungewear that provides better functionality and versatility while remaining stylish.
- Pandemic-influenced Wardrobe
- Consumers are rethinking their wardrobe, and pandemic has greatly influenced the demand for more comfortable and functional clothing.
Sectors Adopting This
- Fashion
- The fashion industry can take advantage of the trend for functional yet stylish clothing, especially for indoor wear.
- Sportswear
- The sportswear industry can also take advantage of the trend in matching set activewear that offers both functionality and style.
- Retail
- Retailers can focus on selling pandemic-influenced wardrobe essentials that cater to consumers staying indoors more often.
