Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reskilling
Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic.
2.0
Trend score
Trend
What is the Reskilling Workers trend?
Reskilling Workers: In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Insight
The consumer insight behind the Reskilling Workers trend
North American economies have taken a substantial hit in light of the ongoing pandemic and jobs in various industries have been terminated. In order to alleviate the anxiety for these individuals, many are looking for resources and tools that will help them in their unique situations. In being more educated, individuals feel better prepared and as a result, gain peace of mind when it comes to surviving the pandemic and beyond.
Trend themes
Themes within the Reskilling Workers trend
Three behaviours holding the trend together01
Free Reskilling Initiatives
Brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities in light of the COVID-19 pandemic.
02
Online Retraining Courses
Platforms such as OnwardUS Coalition and Coursera are offering online retraining courses to help individuals affected by the COVID-19 pandemic to acquire essential skills for employment opportunities.
03
Unemployed Retraining Scholarships
Initiatives such as Tennessee Reconnect to Workforce are helping people who have lost their jobs to acquire associate degrees or technical certificates through scholarships to re-enter the workforce quickly and efficiently.
Industry implications
What the Reskilling Workers trend means for industry
Where the trend changes the playbookFor
Education
The education industry can explore online learning and certification courses for retraining unemployed individuals.
For
Employment Services
Employment service providers can offer new job opportunities to unemployed individuals upon the completion of retraining programs.
For
Hospitality and Food Industry
Brands in the hospitality and food industry can provide retraining opportunities for unemployed individuals affected by COVID-19 to gain new skill sets and transferable skills.
Workshop question
How is your brand supporting struggling customers?
Trend signals
Trend signals for Reskilling Workers
Trend score 2.0 out of 10, from popularity 35%, activity 16%, freshness 9%.
Popularity35%
Activity16%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reskilling Workers trend
4 featured examples from Apr 14, 2020 to Feb 5, 2021CategorySocial Good
Branded Hospitality-Facing Seminars
Fever-Tree Canada is Helping Out-of-Work Hospitality Employees
The hospitality industry can benefit from implementing innovative support programs to help workers affected by the pandemic develop new skills and re-enter the workforce.
CategorySpecial
Co-Branded Employee Retraining Services
This Free Online Platform Offers 4,000 Free Pograms
Collaborating with traditional education institutions to offer free access retraining services has huge disruption opportunities for the online education industry.
CategorySpecial
Unemployed Retraining Scholarships
Reconnect to Workforce is Helping People Retrain Amid COVID-19
The education sector can create new retraining scholarship programs to provide opportunities for unemployed individuals to gain new skills.
CategorySpecial
Displaced Worker Training Courses
OnwardUS Coalition Helps Out of Work Individual Retrain
Digital platforms and education companies that offer courses, certification programs, and other learning resources to reskill displaced workers.
