Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Insight - North American economies have taken a substantial hit in light of the ongoing pandemic and jobs in various industries have been terminated. In order to alleviate the anxiety for these individuals, many are looking for resources and tools that will help them in their unique situations. In being more educated, individuals feel better prepared and as a result, gain peace of mind when it comes to surviving the pandemic and beyond.
Insight - North American economies have taken a substantial hit in light of the ongoing pandemic and jobs in various industries have been terminated. In order to alleviate the anxiety for these individuals, many are looking for resources and tools that will help them in their unique situations. In being more educated, individuals feel better prepared and as a result, gain peace of mind when it comes to surviving the pandemic and beyond.
Workshop Question - How is your brand supporting struggling customers?
Trend Themes
1. Free Reskilling Initiatives - Brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities in light of the COVID-19 pandemic.
2. Online Retraining Courses - Platforms such as OnwardUS Coalition and Coursera are offering online retraining courses to help individuals affected by the COVID-19 pandemic to acquire essential skills for employment opportunities.
3. Unemployed Retraining Scholarships - Initiatives such as Tennessee Reconnect to Workforce are helping people who have lost their jobs to acquire associate degrees or technical certificates through scholarships to re-enter the workforce quickly and efficiently.
Industry Implications
1. Education - The education industry can explore online learning and certification courses for retraining unemployed individuals.
2. Employment Services - Employment service providers can offer new job opportunities to unemployed individuals upon the completion of retraining programs.
3. Hospitality and Food Industry - Brands in the hospitality and food industry can provide retraining opportunities for unemployed individuals affected by COVID-19 to gain new skill sets and transferable skills.
