Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Rollable
Home
Furniture & tech are adapted to offer a higher degree of convenience & compactness.
6.4
Trend score
Trend
What is the Rollable Home trend?
Rollable Home: Brands are optimizing smart home products to better serve the needs of consumers who live in smaller spaces or those who frequently change abodes. The designs of these objects allow for ease of storage and use thanks to compactness and minimalism.
Insight
The consumer insight behind the Rollable Home trend
Many consumers who live in urban environments—especially Millenials and Gen Z—are conscious of space as they often find themselves occupying small apartments and/or shared living situations. As a result, individuals are prioritizing compactness and convenience when making decisions about interior design and technology for the home. Functional features such as these enable consumers to be more comfortable and even productive in a clutter-free space.
Trend themes
Themes within the Rollable Home trend
Three behaviours holding the trend together01
Compact Smart Home Products
Consumer demand for smart home products that optimize space and adapt to smaller living environments is driving the development of compact and minimalist designs.
02
Flexible OLED Panels
Innovative designs that incorporate flexible OLED panels are enhancing consumer experiences in industries ranging from gaming to home décor.
03
Foldable and Rollable Technology
Device manufacturers are reimagining user experiences with foldable and rollable technology that expands the device's capabilities while saving space and reducing bulkiness.
Industry implications
What the Rollable Home trend means for industry
Where the trend changes the playbookFor
Furniture and Interior Design
Brands in the furniture and interior design industries can create practical and stylish products that cater to consumers who prioritize convenience and space-saving solutions for smaller living situations.
For
Technology and Gaming
Incorporating flexible OLED panels and foldable and rollable designs into technology and gaming products can enhance the user experience and provide convenience and versatility.
For
Food and Kitchen Accessories
Product designers in the food and kitchen accessories industry can develop innovative solutions like rollable cutting boards that offer flexible and durable design elements for food preparation and storage.
Workshop question
How can your brand serve the needs of consumers who live in small spaces?
Trend signals
Trend signals for Rollable Home
Trend score 6.4 out of 10, from popularity 88%, activity 95%, freshness 10%.
Popularity88%
Activity95%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rollable Home trend
8 featured examples from Jun 14, 2019 to Aug 14, 2021CategoryTech
Digital Curtain Screens
Beencent Oh is Attempting to Revolutionize the Design of Curtains
Integrating technology into traditional home decor items to create new and appealing products for tech-savvy consumers
CategoryArt & Design
Urban-Friendly Rollable Furniture
IKEA Takes Flat-Pack Furniture Design to New Levels with RÅVAROR
Disruptive innovation opportunity: Innovate in the furniture manufacturing industry by developing lightweight, easy-to-move furniture solutions for urban dwellings.
CategoryArt & Design
Rollable Kitchen Preparation Boards
The Trebonn Roll Cutting Board is Flexible and Durable
Innovators and designers can explore creating flexible and foldable kitchen accessories to make food preparation easier.
CategoryLife-Stages
Rollable Octagonal Board Games
The Umbra Rolz Chess/Checkers Set is Stylish and Travel-Friendly
Disruptive Innovation Opportunity: Develop new, innovative board game designs to attract new and diverse consumers to the market.
CategoryArt & Design
Rollable Paper-Made Speakers
The Prototype 'T-Ring' Speaker System is Made with 90% Paper
Manufacturers and designers of audio equipment can benefit from incorporating eco-friendly and compact paper-made speaker technology to meet the demands of consumers in search of…
CategoryArt & Design
Immersive eSports Seating
The Razer 'Project Brooklyn' Chair was Unveiled at CES 2021
The Razer 'Project Brooklyn' chair introduces a new era of gaming technology aimed at enhancing the user experience through unparalleled immersion and comfort.
CategoryArt & Design
Innovative Rollable TV Concepts
The Rollean TV Can Be Seamlessly Integrated into the Home
Home decor companies should consider manufacturing furniture that enables seamless integration with rollable TVs.
CategoryTech
Foldable Rolling Tablet Designs
This TCL Tablet Concept Delivers an Impressive User Experience
Manufacturers in the consumer electronics industry are investing in foldable and rollable devices to offer innovative value propositions to consumers.
