Furniture & tech are adapted to offer a higher degree of convenience & compactness
Trend - Brands are optimizing smart home products to better serve the needs of consumers who live in smaller spaces or those who frequently change abodes. The designs of these objects allow for ease of storage and use thanks to compactness and minimalism.
Insight - Many consumers who live in urban environments—especially Millenials and Gen Z—are conscious of space as they often find themselves occupying small apartments and/or shared living situations. As a result, individuals are prioritizing compactness and convenience when making decisions about interior design and technology for the home. Functional features such as these enable consumers to be more comfortable and even productive in a clutter-free space.
Insight - Many consumers who live in urban environments—especially Millenials and Gen Z—are conscious of space as they often find themselves occupying small apartments and/or shared living situations. As a result, individuals are prioritizing compactness and convenience when making decisions about interior design and technology for the home. Functional features such as these enable consumers to be more comfortable and even productive in a clutter-free space.
Workshop Question - How can your brand serve the needs of consumers who live in small spaces?
Trend Themes
1. Compact Smart Home Products - Consumer demand for smart home products that optimize space and adapt to smaller living environments is driving the development of compact and minimalist designs.
2. Flexible OLED Panels - Innovative designs that incorporate flexible OLED panels are enhancing consumer experiences in industries ranging from gaming to home décor.
3. Foldable and Rollable Technology - Device manufacturers are reimagining user experiences with foldable and rollable technology that expands the device's capabilities while saving space and reducing bulkiness.
Industry Implications
1. Furniture and Interior Design - Brands in the furniture and interior design industries can create practical and stylish products that cater to consumers who prioritize convenience and space-saving solutions for smaller living situations.
2. Technology and Gaming - Incorporating flexible OLED panels and foldable and rollable designs into technology and gaming products can enhance the user experience and provide convenience and versatility.
3. Food and Kitchen Accessories - Product designers in the food and kitchen accessories industry can develop innovative solutions like rollable cutting boards that offer flexible and durable design elements for food preparation and storage.
8 Featured, 71 Examples:
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Date Range:
Jun 19 — Aug 21
Trending:
V. Hot
Consumer Insight Topics:
