Electric vehicles are boasting wooden elements for aesthetic appeal
Trend - Manufacturers of electric vehicles—from scooters and bikes to motorcycles—are introducing wooden elements to their offerings. In doing so, they are supercharging the aesthetic of these products by evoking material references to nature.
Insight - When purchasing products, many consumers are placing an emphasis on natural ingredients and materials. Tied often to the movement for wellness or that of minimalist design, this desire is prominent in urban centers where consumers are looking to move away from common materials like artificial ingredients, plastic or concrete. This, in turn, is indicative of one's consciousness about sustainability and/or need for balanced aesthetics.
Insight - When purchasing products, many consumers are placing an emphasis on natural ingredients and materials. Tied often to the movement for wellness or that of minimalist design, this desire is prominent in urban centers where consumers are looking to move away from common materials like artificial ingredients, plastic or concrete. This, in turn, is indicative of one's consciousness about sustainability and/or need for balanced aesthetics.
Workshop Question - How can your brand incorporate natural elements into its offerings?
