Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Kit
Meal kit brands are prioritizing eco-friendly packaging and/or production.
5.1
Trend score
Trend
What is the Eco Kit trend?
Eco Kit: The growing popularity of meal kits has made meal-planning easier for people, but contributes to waste and the release of carbon emissions into the environment. Brands in this space are aiming to reduce their environmental footprint with things like reusable packaging and carbon-offsetting initiatives.
Insight
The consumer insight behind the Eco Kit trend
With most consumers having at least some level of understanding for how the global consumption cycle contributes to environmental waste, harm and climate change, people are feeling increasingly guilty for the purchases they make that contribute to this cycle. Thus, brands that are able to mitigate even some of their impact are becoming more appealing to eco-conscious consumers.
Trend themes
Themes within the Eco Kit trend
Three behaviours holding the trend together01
Eco-Friendly Meal Kit Packaging
Brands in the meal kit industry are prioritizing eco-friendly packaging and/or production methods, with a focus on initiatives including reusable packaging and carbon offsetting.
02
Zero-Waste Meal Kits
Meal kit delivery services are innovating to minimize packaging waste and reduce plastic by introducing zero-waste meal kits that use reusable containers.
03
Climate-Friendly Food Labels
Food kit suppliers are introducing climate-friendly food labeling initiatives to help consumers choose environmentally sustainable options.
Industry implications
What the Eco Kit trend means for industry
Where the trend changes the playbookFor
Subscription-based Meal Kits
Subscription-based meal kit brands can explore eco-friendly packaging and production methods to appeal to eco-conscious consumers and minimize environmental impact.
For
Meal Kit Delivery Services
Meal kit delivery services can adopt zero-waste initiatives and introduce reusable containers to reduce plastic waste and carbon emissions.
For
Food Kit Suppliers
Food kit suppliers can introduce climate-friendly food labeling initiatives and focus on eco-friendly production and packaging to minimize environmental impact and appeal to consumers seeking sustainable options.
Workshop question
How is your brand prioritizing the reduction of environmental harm?
Trend signals
Trend signals for Eco Kit
Trend score 5.1 out of 10, from popularity 71%, activity 70%, freshness 11%.
Popularity71%
Activity70%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Eco Kit trend
5 featured examples from Apr 13, 2020 to Nov 12, 2021CategoryLifestyle
Plastic-Free Meal Kits
Housemade Offers Subscription-Free Meal Kits That Require No Prep
Existing meal kit companies can differentiate themselves by prioritizing eco-friendly materials and offering subscription-free models or prepared kits.
CategoryEco
Zero-Waste Meal Kits
Fresh Prep's Zero Waste Kit is Packaged in a Reusable Container
Meal kit delivery services can tap into consumers' growing demand for sustainable and zero-waste products, offering innovative solutions like reusable containers.
CategoryEco
Climate-Friendly Food Labels
Hellofresh Launched a New Labeling Initiative Named 'Climate Hero'
Food delivery companies can explore implementing climate-friendly labeling initiatives and prioritizing sustainable practices in their supply chain and packaging.
CategoryEco
Plant-Powered Meal Kits
Simple Feast Delivers Plant-Based Meal Kits in Sustainable Packaging
Meal kit delivery companies can innovate by finding ways to reduce plastic waste and use more sustainable materials in packaging and insulation.
CategoryEco
Carbon-Offsetting Meal Kits
HelloFresh is Working with Terrapass to Reduce Environmental Impact
Meal kit delivery companies can adopt carbon-offsetting initiatives to reduce their carbon footprint and attract environmentally-conscious customers.
