Hellofresh Launched a New Labeling Initiative Named 'Climate Hero'
Colin Smith — November 12, 2021 — Eco
References: hellofresh & foodnavigator
HelloFresh, the Berlin-based food kit supplier, has launched a new climate-friendly labeling initiative under the name 'Climate Hero.'
'Climate Hero' is a system where a unique tag will be placed on the five recipes with the lowest C02 emissions each week. HelloFresh is committed to making its packages environmentally sustainable, and that is exactly what 'Climate Hero' is meant to accomplish.
The recipes with the 'Climate Hero' tag contain at least 50% less C02 emissions than the regular meal kits, making them an excellent choice for consumers seeking a more environmentally sustainable option. The C02 emissions are calculated not only by the impact of the food production itself, but also the transportation and packaging of the food.
From production to consumption, 'Climate Hero' recipes are environmentally conscious and sustainable.
Image Credit: HelloFresh
'Climate Hero' is a system where a unique tag will be placed on the five recipes with the lowest C02 emissions each week. HelloFresh is committed to making its packages environmentally sustainable, and that is exactly what 'Climate Hero' is meant to accomplish.
The recipes with the 'Climate Hero' tag contain at least 50% less C02 emissions than the regular meal kits, making them an excellent choice for consumers seeking a more environmentally sustainable option. The C02 emissions are calculated not only by the impact of the food production itself, but also the transportation and packaging of the food.
From production to consumption, 'Climate Hero' recipes are environmentally conscious and sustainable.
Image Credit: HelloFresh
Trend Themes
1. Climate-friendly Labeling Initiative - Companies can explore implementing climate-friendly labeling initiatives to encourage consumers to choose more environmentally sustainable products.
2. Sustainable Meal Kits - There is an opportunity to develop sustainable meal kits that prioritize environmentally friendly production methods and packaging.
3. Carbon Footprint Reduction - More businesses may focus on reducing their carbon footprint to meet consumer demand for eco-friendly options and contribute to a sustainable future.
Industry Implications
1. Food Delivery - Food delivery companies can explore implementing climate-friendly labeling initiatives and prioritizing sustainable practices in their supply chain and packaging.
2. Meal Kit Services - Meal kit services have an opportunity to promote themselves as environmentally sustainable businesses by prioritizing sustainable production and packaging methods.
3. Sustainability Consulting - Sustainability consulting firms can offer assistance to businesses looking to reduce their carbon footprint and better meet the needs of environmentally conscious consumers.
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