Category
Lifestyle
Assisted Choices
5.0
Trend score
Trend
What is the Sleep Powder trend?
Sleep Powder: Sleep-inducing products typically come in the form of pills, but some brands are making it more enjoyable to consume these supplements with powdered products that are designed to be mixed into beverages.
Insight
The consumer insight behind the Sleep Powder trend
North American consumers are increasingly prioritizing "wellness" as they face rising levels of anxiety, loneliness and depression. The wellness movement encompasses everything from physical health to mental health, and brands that are able to easily integrate themselves into consumers' existing lifestyles are prioritized by those looking for easy solutions.
Trend themes
Themes within the Sleep Powder trend
Three behaviours holding the trend together01
Powdered Sleep-Inducing Products
Consumer demand for enjoyable sleep solutions creates potential for powdered sleep-inducing products that are easy to consume and integrate into existing lifestyles.
02
Functional Mushrooms
Blends of superfood mushrooms and natural ingredients create opportunities for immunity, cognitive function, and energy-focused supplements.
03
Wellness Cellular Waters
Hydration-focused supplements with natural ingredients and functional benefits present opportunities for the growing wellness industry.
Industry implications
What the Sleep Powder trend means for industry
Where the trend changes the playbookFor
Consumer Wellness
The demand for easy solutions to healthcare problems presents disruptive innovation opportunities for companies in the consumer wellness industry.
For
Supplements
Innovative blends of natural ingredients and superfoods present opportunities for companies in the supplements industry to create differentiated and effective products.
For
Functional Beverages
The rise of functional ingredients in beverages drives opportunity for companies in the functional beverages industry to create products that meet the needs of wellness-focused consumers.
Workshop question
How is your brand prioritizing "wellness" for customers or employees?
Trend signals
Trend signals for Sleep Powder
Trend score 5.0 out of 10, from popularity 78%, activity 60%, freshness 13%.
Popularity78%
Activity60%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Sleep Powder trend
5 featured examples from Feb 23, 2021 to Aug 31, 2022CategoryLifestyle
Hydration-Focused Cellular Waters
Moon Juice Recently Launched Cellular Waters in Two Variations
Brands can introduce cellular waters as part of their functional beverages line up for added nutritional benefits and hydration.
CategoryLifestyle
Blended Mushroom Immunity Supplements
The Shroom Boost Powder Offers Energy and Immunity Benefits
Opportunities for nutraceutical companies to develop natural supplements targeting mental and physical wellbeing.
CategoryLifestyle
Hydration-Focused Sleep Remedies
Consumer Wellness Brand Hydrant Debuted SLEEP for a Restful Night
Brands in the wellness and hydration industry can expand their product lines to include hydration sleep aids, increasing revenue and customer engagement.
CategoryMarketing
Relaxing Magnesium Powders
Hey, Relax! by Niyama Addresses the Contemporary Stress Problem
The growing demand for magnesium supplements presents an opportunity for the supplement industry to develop and market products that target stress and anxiety management.
CategoryLifestyle
Restful Drink Sachets
CBDistillery's Sleep Synergy Drink Mix Contains Valerian & L-Theanine
CBD product manufacturers can explore more products with water-soluble ingredients like CBD powder sachets, and expand their line with functional drink supplements like sleep aid…
