Moon Juice, the adaptogenic beauty and wellness brand, recently introduced the new hydration-focused 'Cellular Waters.' The new offerings are available in two variations -- Ting and Magnesi-Om. Simple add a scoop of the powder for increased nutrients and hydration.
The Ting Cellular Water is described as a "non-stim wake up call" and features vitamin B extracted from organic Tulsi and Guava. B vitamins are crucial for energy, metabolism, and mood. The powder also features adaptogenic ginseng to bring calming energy. The Magnesi-Om Cellular Water, on the other hand, contains 3 bioavailable forms of Magnesium plus L-Theanine to help restore cellular balance for relaxation, sleep, brain health, and regularity. Both powders instantly dissolve in water and boast a sweet taste.
Why This Trend Is Growing
- Hydration-focused Cellular Waters
- Opportunity for brands to introduce drinkable powders for added nutrients and hydration with adaptogenic properties.
- Stress-relieving Adaptogens
- Adaptogenic supplements formulated to promote relaxation and mental clarity for a better mind-body connection.
- Clean Energy Boosters
- Non-stimulating energy-boosting products rich in B vitamins and other natural ingredients to increase metabolism.
Industries Being Reshaped
- Functional Beverages
- Brands can introduce cellular waters as part of their functional beverages line up for added nutritional benefits and hydration.
- Holistic Wellness
- There is an opportunity in the wellness industry to introduce stress-relieving supplements and adaptogenic powders formulated to better client's mental and physical health needs.
- Nutraceuticals
- In the nutraceutical industry, cellular waters offer an opportunity to introduce clean energy boosters and supplements that improve prolonged focus and overall health.
