Kimchi is made to accommodate a range of diets in North America
Trend - Kimchi, a popular Korean side dish made from fermented vegetables, is being adapted in North America with alternative ingredients that suit different diets. These include everything from sustainably-sourced ingredients for those who are environmentally friendly, to vegan kimchi.
Insight - The influence of international flavors on North American cuisine and snacking preferences comes as a direct result of globalization and immigration that's brought more diversity to North American culture. However, the various diets that many people subscribe to in North America require that these influences are adapted to suit the more restricted needs of these consumers.
Insight - The influence of international flavors on North American cuisine and snacking preferences comes as a direct result of globalization and immigration that's brought more diversity to North American culture. However, the various diets that many people subscribe to in North America require that these influences are adapted to suit the more restricted needs of these consumers.
Workshop Question - How is your brand prioritizing diverse appeal in its product/service?
Trend Themes
1. Adaptation of International Flavors for North American Preferences - Kimchi is being adapted for North American audiences with unique formats and flavors that make it easy to suit the needs of different diets.
2. Increased Demand for Plant-based and Gut-healthy Options - Kimchi as an ingredient gives companies the opportunity to create plant-based, gut-healthy, and probiotic-rich products that appeal to health-conscious consumers.
3. Growing Trend of Fermented Foods - Fermented foods are continuing to rise in popularity as consumers seek out beneficial ways to boost their health, which is seeing new varieties of kimchi and other fermented condiments introduced.
Industry Implications
1. Food and Beverage - Companies within the food and beverage industry, particularly those seeking to capitalize on the trend for plant-based and gut-healthy products, can take advantage of the adaptation of kimchi for North American audiences.
2. Health and Wellness - As an ingredient, kimchi can be used to enhance health and wellness products, particularly those with a focus on gut health and probiotics.
3. Packaging and Sustainability - Companies that focus on packaging and sustainable solutions can take advantage of the trend for new and innovative kimchi products, particularly those packaged in eco-friendly materials.
