Mainstream candy brands are offering vegan alternatives to original products
Trend - Multinationals and well-known brands that offer candy are now adapting to vegan diets and preferences, and are offering versions of their candy products that are suitable to eat for people who don't consume meat or dairy.
Insight - Consumers' expectations for brands are rising as they demand that their various dietary restrictions and preferences are accommodated. Whether for health or ethical reasons, veganism is more mainstream now and consumers in this space expect that brands offer them quality alternatives to available products.
Insight - Consumers' expectations for brands are rising as they demand that their various dietary restrictions and preferences are accommodated. Whether for health or ethical reasons, veganism is more mainstream now and consumers in this space expect that brands offer them quality alternatives to available products.
Workshop Question - How is your brand prioritizing the varying needs of its customers?
Trend Themes
1. Veganism - Consumers' expectations for brands are rising as they demand that their various dietary restrictions and preferences are accommodated.
2. Health Awareness - Consumers are increasingly changing their diets to look for alternative animal-free nutrients and snacks.
3. Sustainable Packaging - Candy Kittens has partnered with TreeSisters to plant one tree for every purchase made.
Industry Implications
1. Food and Beverage - Multinationals and well-known brands that offer candy are now adapting to vegan diets and preferences.
2. E-commerce - The build-your-own advent calendar doubles as a decorative piece of holiday decor.
3. Packaging Industry - Brands are adopting sustainable packaging to meet the consumers' demand for better environmental values.
