Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Vegan
Mainstream candy brands are offering vegan alternatives to original products.
4.3
Trend score
Trend
What is the Mainstream Vegan trend?
Mainstream Vegan: Multinationals and well-known brands that offer candy are now adapting to vegan diets and preferences, and are offering versions of their candy products that are suitable to eat for people who don't consume meat or dairy.
Insight
The consumer insight behind the Mainstream Vegan trend
Consumers' expectations for brands are rising as they demand that their various dietary restrictions and preferences are accommodated. Whether for health or ethical reasons, veganism is more mainstream now and consumers in this space expect that brands offer them quality alternatives to available products.
Trend themes
Themes within the Mainstream Vegan trend
Three behaviours holding the trend together01
Veganism
Consumers' expectations for brands are rising as they demand that their various dietary restrictions and preferences are accommodated.
02
Health Awareness
Consumers are increasingly changing their diets to look for alternative animal-free nutrients and snacks.
03
Sustainable Packaging
Candy Kittens has partnered with TreeSisters to plant one tree for every purchase made.
Industry implications
What the Mainstream Vegan trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Multinationals and well-known brands that offer candy are now adapting to vegan diets and preferences.
For
E-Commerce
The build-your-own advent calendar doubles as a decorative piece of holiday decor.
For
Packaging Industry
Brands are adopting sustainable packaging to meet the consumers' demand for better environmental values.
Workshop question
How is your brand prioritizing the varying needs of its customers?
Trend signals
Trend signals for Mainstream Vegan
Trend score 4.3 out of 10, from popularity 62%, activity 56%, freshness 11%.
Popularity62%
Activity56%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mainstream Vegan trend
5 featured examples from Aug 11, 2020 to Dec 8, 2021CategoryArt & Design
Vegan Candy Advent Calendars
Candy Kittens' Advent Calendar Tree Shares Gourmet Vegan Sweets
Businesses in the candy manufacturing industry can explore the opportunity of producing more vegan-friendly sweets and candy to meet the growing consumer demand
CategoryLifestyle
Vegan Gummy Candies
Starburst Unveiled the Plant-Based Original Gummies in Four Flavors
The introduction of a vegan version of a popular confectionery product shows how companies in this industry are adapting to the changing consumer landscape.
CategoryMarketing
Vegan-Friendly Chocolate Bars
These Mars Vegan Candy Bars will be Available in the UK
Developing vegan-friendly and free-from products to cater to the growing demand for alternative food options
CategoryMarketing
Vegan-Friendly Candy Products
Rowntree’s Fruit Pastilles are Now Suitable for Vegan Consumers
Opportunity to innovate and stay relevant to the market through developing vegan-friendly product lines.
CategoryMarketing
High-Quality Gummy Candies
Jelly Belly Gummies will be Available Starting in September
Disruptive innovation opportunities for confectionery companies to develop premium and healthier gummy candies.
