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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,303 more

Vitamin Hygiene

Deodorants and antiperspirants are infused with vitamins to enhance their benefits

Trend - In recent years, a growing segment of consumers have become wary of traditional deodorants and antiperspirants on the market due to their aluminum content. Brands in this space are trying to change consumer perception by adding beneficial ingredients like vitamins into new deodorant and antiperspirant products.

Insight - Now that people are much more aware of the various ingredients that go into the products they ingest and apply topically, they go about their shopping experiences much more informed and with specific ingredients in mind (to purchase or avoid). Brands that are catering to consumers' heightened sense of caution are more likely to appeal to the informed consumer.
Workshop Question - How is your brand catering to the informed consumer?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
46,166 Total Clicks
Date Range:
Jul 18 — Feb 21
Trending:
New and Mild
Consumer Insight Topics:

Featured Examples

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