Completely Bare's pit STOP Hair Inhibiting Deodorant is a product that promises to slow down the growth of unwanted underarm hair, while also helping to soften sensitive skin and provide the odor-reducing functions of a deodorant.
The free-from deodorant is made with larrea divaricata extract, which comes from a small evergreen bush, which is said to inhibit hair growth by slowing down cell growth, while also having an anti-inflammatory effect on the skin. In the vegan and cruelty-free formula, which is made without parabens and phthalates, Completely Bare also includes coconut oil to soften the skin and soothing aloe leaf juice.
Completely Bare also makes hair-inhibiting products like a body and facial moisturizers, which also use formulas with plant extracts to slow down the growth of hair.
Key Themes Behind This Trend
- Hair-inhibiting Deodorants
- The creation of hair-inhibiting deodorants using plant extracts creates a disruptive innovation opportunity in the cosmetic industry.
- Vegan/cruelty-free Products
- The rise in demand for vegan and cruelty-free products presents a disruptive innovation opportunity in the beauty industry.
- Plant-based Formulas
- The increasing popularity of plant-based formulas creates opportunities for disruptive innovation in the cosmetic industry.
Where This Applies
- Cosmetic Industry
- The cosmetic industry can benefit from the creation of hair-inhibiting deodorants and plant-based formulas.
- Beauty Industry
- The beauty industry can benefit from the creation of vegan and cruelty-free products.
- Personal Care Industry
- The personal care industry can benefit from the increasing popularity of plant-based formulas.
