The popularity of bubble tea has resulted in branded at-home DIY kits
Trend - Bubble tea's continued popularity around the world has resulted in brands creating DIY products and kits that allow fans of the Taiwanese beverage to make it at home with ease, and have it taste authentic.
Insight - The past year has brought about a resurgence of things like learning different cuisines and DIY crafting, mostly due to stay-at-home orders as a result of the ongoing pandemic. This shift in consumer behavior around the world has created a greater demand for products and services that allow consumers to create, build, cook, and generally occupy their time at home.
Insight - The past year has brought about a resurgence of things like learning different cuisines and DIY crafting, mostly due to stay-at-home orders as a result of the ongoing pandemic. This shift in consumer behavior around the world has created a greater demand for products and services that allow consumers to create, build, cook, and generally occupy their time at home.
Workshop Question - How is your brand helping customers stay creative?
Trend Themes
1. DIY Bubble Tea Kits - Branded DIY bubble tea products and kits allow fans of the Taiwanese beverage to make it at home with ease, resulting in a growing demand for products that enable consumers to create and home and occupy their time.
2. Viral Recipe Cookbooks - Viral food and beverage trends on social media platforms like TikTok are being curated into cookbooks which not only allow users to easily find the recipes but also encourages them to create aesthetically pleasing dishes and share their creations on social media.
3. Microwaveable Boba Kits - Increasing need for instant and convenient meals and drinks has led to the creation of products like microwaveable Boba kits, which allows for the consumption of Taiwanese milk tea in 60sec at any time from home or office.
Industry Implications
1. Food & Beverage Industry - Businesses in the food and beverage industry can explore DIY kits for their products to encourage sales, and also capitalize on social media trends by curating and promoting trendy recipes.
2. E-commerce Industry - The continuous rise in demand for DIY products and instant meal kits represents a significant opportunity for businesses in the e-commerce industry to offer such products and cater to the constantly evolving needs of the consumers.
3. Packaging Industry - In addition to the increasing demand for instant meals and drinks, there is also a growing need for packaging that supports the preservation of quality and freshness, as seen in the microwaveable Boba kits which enable the consumption of Taiwanese milk tea from the comfort of one’s home or office.
