Category
Lifestyle
Moment mapping
Trend cluster
Category
DIY
Boba
The popularity of bubble tea has resulted in branded at-home DIY kits.
4.6
Trend score
What's Happening
What is the DIY Boba trend?
DIY Boba: Bubble tea's continued popularity around the world has resulted in brands creating DIY products and kits that allow fans of the Taiwanese beverage to make it at home with ease, and have it taste authentic.
Insight
The consumer insight behind the DIY Boba trend
The past year has brought about a resurgence of things like learning different cuisines and DIY crafting, mostly due to stay-at-home orders as a result of the ongoing pandemic. This shift in consumer behavior around the world has created a greater demand for products and services that allow consumers to create, build, cook, and generally occupy their time at home.
Evidence
Examples of the DIY Boba trend
CategoryLifestyle
At-Home Bubble Tea Kits
drinkSAMMEE's Boba Kits are Available in Three Flavors
The food and beverage industry can capitalize on the rise of at-home drink kits by expanding into customizable, DIY versions of popular drinks to meet consumer demand.
CategoryPop Culture
Cartoon Cat Boba Kit
Tea Drops Debuts Its Tea Drops X Hello Kitty: Bubble Tea Kit
Innovation opportunities for the beverage industry to collaborate with well-known brands and offer fun, DIY kits for consumers.
CategoryLifestyle
Viral Recipe Cookbooks
The Unofficial TikTok Cookbook Shares "Internet-Breaking Recipes"
The emergence of viral recipe cookbooks creates an opportunity for disruptive innovation in the publishing industry.
CategoryLifestyle
DIY Bubble Tea Kits
Tapista is Helping People in Japan Make Bubble Tea at Home
Opportunity for retailers to create their own branded DIY bubble tea kits with unique flavors and toppings
CategoryLifestyle
Microwaveable Boba Kits
Boba Bam's Instant Boba Pack Makes Milk Tea in 60 Seconds
Instant meal and drink kits, alternative Asian cuisine, and microwavable Asian snacks and drinks are trends that could disrupt the food and beverage industry by catering to divers…
CategoryLifestyle
Bulk Milk Teas
Tru Bubble Tea is Selling Its Milk Tea by the Gallon
Creating new experiences for tea lovers and disrupting the traditional way of consuming tea can lead to new opportunities in the tea industry.
Workshop question
How is your brand helping customers stay creative?
Trend themes
Themes within the DIY Boba trend
Three behaviours holding the trend together01
DIY Bubble Tea Kits
Branded DIY bubble tea products and kits allow fans of the Taiwanese beverage to make it at home with ease, resulting in a growing demand for products that enable consumers to create and home and occupy their time.
02
Viral Recipe Cookbooks
Viral food and beverage trends on social media platforms like TikTok are being curated into cookbooks which not only allow users to easily find the recipes but also encourages them to create aesthetically pleasing dishes and share their creations on social media.
03
Microwaveable Boba Kits
Increasing need for instant and convenient meals and drinks has led to the creation of products like microwaveable Boba kits, which allows for the consumption of Taiwanese milk tea in 60sec at any time from home or office.
Industry implications
What the DIY Boba trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
Businesses in the food and beverage industry can explore DIY kits for their products to encourage sales, and also capitalize on social media trends by curating and promoting trendy recipes.
For
E-commerce Industry
The continuous rise in demand for DIY products and instant meal kits represents a significant opportunity for businesses in the e-commerce industry to offer such products and cater to the constantly evolving needs of the consumers.
For
Packaging Industry
In addition to the increasing demand for instant meals and drinks, there is also a growing need for packaging that supports the preservation of quality and freshness, as seen in the microwaveable Boba kits which enable the consumption of Taiwanese milk tea from the comfort of one’s home or office.
Trend signals
Trend signals for DIY Boba
Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 11%.
Popularity71%
Activity57%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
