Category
Lifestyle
Serial Snacking
Trend cluster
Category
Kid-Friendly
Vegan
Plant-based vegan milks are adapted with kid-friendly branding.
4.5
Trend score
Trend
What is the Kid-Friendly Vegan trend?
Kid-Friendly Vegan: The growing popularity of various plant-based milks among consumers has resulted in brands targeting these same products at children. These items are branded in the same convenient packaging and bright labeling that has drawn children (and their parents) to traditional dairy products.
Insight
The consumer insight behind the Kid-Friendly Vegan trend
Millennial parents tend to be more health conscious, and as they're more likely to at least have experimented with alternatives in their diets, they're increasingly accepting of the same for their children. Often, these alternatives are perceived as more nutritious than their traditional counterparts.
Trend themes
Themes within the Kid-Friendly Vegan trend
Three behaviours holding the trend together01
Kid-Friendly Vegan
Targeting plant-based products at kids with convenient packaging and branding is a growing trend that appeals to health-conscious millennial parents.
02
Dairy-Free Desserts
More consumers are seeking dairy-free dessert options that make indulgences more permissible, creating a market for sustainably sourced vegan chocolates and other treats.
03
Plant-Based Milk for Kids
Pediatricians are aiding in the development of new allergen-free plant-based milk for kids containing vitamins, minerals, DHA omega-3s, choline, prebiotic fiber, and less than half the sugar of traditional dairy milk.
Industry implications
What the Kid-Friendly Vegan trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has seen a rise in plant-based alternatives and dairy-free options for consumers of all ages.
For
Children's Products
A growing trend in health-conscious parenting has resulted in a market for children's products that focus on wellness and nutrition.
For
Sustainability
Consumers are becoming increasingly concerned about environmental impact, leading to a rise in sustainably sourced and eco-friendly products in various industries.
Workshop question
How is your brand catering to the needs and preferences of modern parents?
Trend signals
Trend signals for Kid-Friendly Vegan
Trend score 4.5 out of 10, from popularity 71%, activity 55%, freshness 11%.
Popularity71%
Activity55%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Kid-Friendly Vegan trend
8 featured examples from May 16, 2017 to Dec 15, 2021CategoryLifestyle
Plant-Powered Kid's Beverages
Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar
Opportunity for beverage companies to develop and market plant-powered drinks specifically designed for kids, with low sugar and natural ingredients.
CategoryLifestyle
Kid-Friendly Milk Alternatives
This Plant-Based Milk for Kids Has Half the Sugar of Dairy
Manufacturers can diversify their product lines by producing healthy and allergen-free milk alternatives for kids to appeal to a broader range of consumers.
CategoryLifestyle
Kid-Friendly Milk Alternatives
Kiki Milk is an Organic, Plant-Based Milk for Young Ones
Opportunity to expand the plant-based milk industry and innovate with a focus on children.
CategoryLifestyle
Dairy-Free Chocolate Beverages
Trader Joe's New Non-Dairy Chocolate Oat Beverage is Great for Kids
Companies in the food and beverage industry can capitalize on the growing trend towards dairy-free drinks by developing innovative, healthy and delicious milk alternatives.
CategoryLifestyle
Nutritious Chocolate Oat Beverages
GoodNes is Like a Plant-Based Version of Nesquik
The introduction of GoodNes showcases the potential within the plant-based food and beverage industry for creating innovative products using alternative ingredients like oat milk…
CategoryLifestyle
Plant-Based Milk Boxes
Thai-Based Brand Sesamilk Expands to China and Taiwan
The plant-based milk industry has the potential to disrupt the dairy industry with the growing demand for dairy-free alternatives.
CategoryLifestyle
Dairy-Free Hazelnut Easter Eggs
Rococo Chocolates' Vegan Milk Chocolate Egg is Diet-Friendly
Chocolate manufacturers can explore the production of vegan chocolate products to cater to the increasing demand for dairy-free options.
CategoryLifestyle
Kid-Sized Plant Milks
Ripple's Vegetable Protein Milk Now Comes in Convenient Multi-Packs
The introduction of kid-sized plant milks opens up new market opportunities for companies in the food and beverage industry to cater to health-conscious parents and children.
