Cereal Brand Food Poverty Support

Weetabix Food Company, the UK-based whole-grain wheat breakfast cereal, recently joined the growing list of food brands signing up to support Marcus Rashford’s Child Food Poverty TaskForce. The decision is part of Weetabix's commitment to providing healthy breakfast to disadvantaged children and builds on the brand's existing work to provide students with a nutritious breakfast and expands the free school meals scheme.

Sally Abbott, managing director of Weetabix UK and Ireland, commented on the new initiative, stating: “We believe that no child should have to start their school day hungry, which is why we’re supporting Marcus in his ambition for the free school meals scheme to be expanded. Weetabix is founded upon [the] belief that everyone should start the day with a healthy and nutritious breakfast and nearly ninety years on, we continue to uphold this principle.”