Category
Business
Assisted Conversion
Trend cluster
Category
Branded
Learning
Companies are funding and debuting resources for learning from home.
3.4
Trend score
Trend
What is the Branded Learning trend?
Branded Learning: In a bid to ease the difficulties brought on by the COVID-19 pandemic and its associated government-imposed restrictions, many companies are deploying initiatives, special offers, and advocacy to support families. In doing so, brands are recognizing problems of access that many are experiencing.
Insight
The consumer insight behind the Branded Learning trend
Contemporary consumers and their families have been working and learning from home from the onset of the COVID-19 pandemic. In this space, some have been experiencing home-schooling difficulties—whether from lack of access or inapt learning materials. Since consumers have grown accustomed to trust and rely on brands and organizations for various issues, many are looking to the private sector for support. This, in turn, has resulted in a greater degree of loyalty when needs are met.
Trend themes
Themes within the Branded Learning trend
Three behaviours holding the trend together01
Brand Support for Home Learning
Brands are recognizing the challenges of home learning during the pandemic and deploying initiatives to support families, resulting in greater loyalty.
02
Digital Learning Resources
Online digital learning resources like Oak National Academy and downloadable teaching resources from Marks & Spencer have become more popular due to the pandemic.
03
Unlimited Data Campaigns
Mobile networks like EE are offering unlimited data campaigns to support students and teachers with online learning during the COVID-19 pandemic.
Industry implications
What the Branded Learning trend means for industry
Where the trend changes the playbookFor
Education
The education industry can capitalize on the trend of digital learning and develop new resources for remote and virtual learning.
For
Telecommunications
The telecommunications industry can collaborate with brands and organizations to offer unlimited data and support for online learning initiatives.
For
Retail
The retail industry can support at-home learning initiatives by creating education kits or offering downloadable resources for parents and teachers.
Workshop question
How can your brand better support consumers?
Trend signals
Trend signals for Branded Learning
Trend score 3.4 out of 10, from popularity 52%, activity 42%, freshness 9%.
Popularity52%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Branded Learning trend
4 featured examples from Apr 14, 2020 to Feb 19, 2021CategoryLife-Stages
At-Home Education Kits
Eduk8 Worldwide’s Letterbox Home Learning Range Supports Kids at Home
The education industry can explore new ways to deliver and facilitate learning outside the traditional classroom setting, such as through at-home education kits.
CategorySocial Good
Date-Free Digital Learning Platforms
Mobile Networks are Making Oak National Academy Data-Free
Data-free digital learning platforms could revolutionize the conventional education system by providing more accessible, equal, and cost-effective education to students around the…
CategorySocial Good
Archive-Based Downloadable Teaching Resources
Retailer Marks & Spencer Supports Learning from Home
Retailers can utilize their archives to create engaging teaching resources for students learning at home.
CategoryMarketing
Unlimited Data Learning Campaigns
Saatchi & Saatchi Works on the 'A Message for Teachers' Campaign
An industry that can leverage its network and resources to support online learning and promote social causes.
