Companies are funding and debuting resources for learning from home
Trend - In a bid to ease the difficulties brought on by the COVID-19 pandemic and its associated government-imposed restrictions, many companies are deploying initiatives, special offers, and advocacy to support families. In doing so, brands are recognizing problems of access that many are experiencing.
Insight - Contemporary consumers and their families have been working and learning from home from the onset of the COVID-19 pandemic. In this space, some have been experiencing home-schooling difficulties—whether from lack of access or inapt learning materials. Since consumers have grown accustomed to trust and rely on brands and organizations for various issues, many are looking to the private sector for support. This, in turn, has resulted in a greater degree of loyalty when needs are met.
Insight - Contemporary consumers and their families have been working and learning from home from the onset of the COVID-19 pandemic. In this space, some have been experiencing home-schooling difficulties—whether from lack of access or inapt learning materials. Since consumers have grown accustomed to trust and rely on brands and organizations for various issues, many are looking to the private sector for support. This, in turn, has resulted in a greater degree of loyalty when needs are met.
Workshop Question - How can your brand better support consumers?
Trend Themes
1. Brand Support for Home Learning - Brands are recognizing the challenges of home learning during the pandemic and deploying initiatives to support families, resulting in greater loyalty.
2. Digital Learning Resources - Online digital learning resources like Oak National Academy and downloadable teaching resources from Marks & Spencer have become more popular due to the pandemic.
3. Unlimited Data Campaigns - Mobile networks like EE are offering unlimited data campaigns to support students and teachers with online learning during the COVID-19 pandemic.
Industry Implications
1. Education - The education industry can capitalize on the trend of digital learning and develop new resources for remote and virtual learning.
2. Telecommunications - The telecommunications industry can collaborate with brands and organizations to offer unlimited data and support for online learning initiatives.
3. Retail - The retail industry can support at-home learning initiatives by creating education kits or offering downloadable resources for parents and teachers.
4 Featured, 31 Examples:
51,391 Total Clicks
Date Range:
Apr 20 — Feb 21
Trending:
Average
Consumer Insight Topics:
