British agency Saatchi & Saatchi has extensively worked on the 'A Message for Teachers' campaign which promises to bring "unlimited data to pupils who are struggling to stay connected during the coronavirus pandemic." This is especially important since many students have been forced to study from home.
Saatchi & Saatchi worked on this campaign, which aired on TV and online, for Telecom company EE. The video, about 30 seconds in length, features American actor Kevin Bacon who also happens to be an EE brand ambassador. The ad expands on the different ways (and "unfamiliar territory") of accessing learning resources online.
Earlier in the pandemic, EE launched a similar initiative, that also welcomed Kevin Bacon's participation, that offered unlimited data to NHS workers.
Image Credit: Saatchi & Saatchi
Why This Trend Is Growing
- Unlimited Data Learning Campaigns
- An opportunity to leverage the power of unlimited data to improve online learning experiences for students.
- Celebrity Brand Ambassadors
- An opportunity to leverage celebrity brand ambassadors to promote social causes and corporate social responsibility initiatives.
- Digital Learning Platforms
- An opportunity to disrupt traditional education models by developing innovative digital learning platforms.
Industries Being Reshaped
- Telecommunications
- An industry that can leverage its network and resources to support online learning and promote social causes.
- Education Technology
- An industry that can develop innovative digital learning platforms to improve online learning experiences for students.
- Advertising and Marketing
- An industry that can help promote social causes and corporate social responsibility initiatives through creative and engaging campaigns.
