Post-workout recovery beverages now include CBD
Trend - The anti-inflammatory benefits of CBD have resulted in its use in a range of health and wellness products, and its now being used in post-workout recovery beverages. These items purport to speed up healing times and offer post-exercise energy boosts.
Insight - The ubiquity of the wellness industry in North America has resulted in any and all health items being purported as lifestyle and wellness-related. This includes the cannabis industry, where consumers are more mindful and intentional with how they incorporate the plant into their lives to achieve the optimal benefits.
Insight - The ubiquity of the wellness industry in North America has resulted in any and all health items being purported as lifestyle and wellness-related. This includes the cannabis industry, where consumers are more mindful and intentional with how they incorporate the plant into their lives to achieve the optimal benefits.
Workshop Question - How is your brand marketing itself within the wellness space?
Trend Themes
1. Cbd-infused Post-workout Recovery Beverages - The use of CBD in post-workout recovery beverages to speed up healing times and offer post-exercise energy boosts is a disruptive innovation opportunity for the wellness industry to expand in the CBD market.
2. Functional CBD Drink Ranges - Creating functional, flavor-rich CBD drinks that provide a convenient, enjoyable way for consumers to incorporate the potential benefits of CBD into their lives is a disruptive innovation opportunity for the beverage industry.
3. CBD Workout Supplements - Developing hemp-derived CBD pre-and post-workout supplements for professional and recreational athletes to fill the gap in the market, is a disruptive innovation opportunity for the sports nutrition industry to expand in the CBD market.
Industry Implications
1. Wellness Industry - The wellness industry has been impacted by the trend of incorporating CBD in post-workout recovery beverages to enhance healing times and post-exercise energy boosts.
2. Beverage Industry - The trend of functional, flavor-rich CBD drinks that provide a convenient and enjoyable way for consumers to incorporate the benefits of CBD into their lives has disrupted the beverage industry.
3. Sports Nutrition Industry - CBD workout supplements and hemp-derived pre-and post-workout supplements for professional and recreational athletes are disrupting the sports nutrition industry.
