Lookers auto dealership sells family friendly cars in the UK, and to better reflect that, the brand re-designed its store's interiors with elements that would be more inviting to every member of the family.
This welcoming store space now feature amenities like baby changing stations, to better service the needs of new parents. Meanwhile, older children can spend time in an immersive play area or enjoy the company of the new in-store mascot, Lucky the Dog, who welcomes those entering the dealership.
This re-design resulted in Lookers receiving recognition from Mumsnet -- a website that acknowledges family friendly spaces to aid parents. The new store space better reflects that brand's family friendly values, and supports those interesting in purchasing a new vehicle every step of the way.