Fitness brands are developing programs that are better tailored for women
Trend - With an emphasis on the menstrual cycle or pre-natal/post-natal stages of pregnancy, popular sports brands are launching new personalized fitness & nutrition programs that are in sync with one's hormone activity.
Insight - Thanks to technology and the proliferation of the wellness movement, consumers have grown accustomed to tracking and personalizing their health and fitness. The expectations for this process are growing as individuals are increasingly demanding more customization of products and services. This gives consumers peace of mind as it reassures them that their gains are optimizing, while also honoring the limits and needs of one's body at any given stage.
Insight - Thanks to technology and the proliferation of the wellness movement, consumers have grown accustomed to tracking and personalizing their health and fitness. The expectations for this process are growing as individuals are increasingly demanding more customization of products and services. This gives consumers peace of mind as it reassures them that their gains are optimizing, while also honoring the limits and needs of one's body at any given stage.
Workshop Question - How can your brand better serve consumers during their menstrual cycle?
Trend Themes
1. Hormonal Personalization - Sports brands are launching personalized fitness programs for women that are in sync with their hormone activity.
2. Period-centered Fitness - Fitness brands are developing tailored programs to help women exercise during their menstruation cycle.
3. Obgyn-supported Wellness - Peloton added an OBGYN and psychiatrist to its Health and Wellness Advisory Council to create content, develop products, and spearhead research projects for maternal mental health.
Industry Implications
1. Health and Wellness - Innovations in personalized fitness are disrupting the health and wellness industry with consumers demanding more customization of products and services.
2. Fitness Wearables - Smartwatches and fitness wearables are becoming more advanced, with features like menstrual and ovulation tracking, 24-hour heart rate monitoring and 60 sport modes.
3. Nutrition and Diet - Wellness programs are including a nutritional component, fueling the body correctly depending on the time of the month, to better support recovery and reduce unpleasant symptoms.
4 Featured, 34 Examples:
100,963 Total Clicks
Date Range:
Jan 21 — Feb 21
Trending:
Mild
Consumer Insight Topics:
