Auto Classic BMW's Perth-based dealership teamed up with Moda Interiors last year for an interactive pop-up installation series spotlighting local design talent. Titled 'LIVING MOVEMENT,' the exhibit was held in November of 2018 and is described as a marriage of "visual beauty and modern design between exquisite home interiors and the latest BMW models."
Teaming up with local interior designers and businesses, Auto Classic BMW's Perth dealership featured rotating room settings alongside its latest car models, with items available for purchase via silent auction. In addition to lavish bedroom settings and living room arrangements, the dealership also featured a luxe dining room set-up and more, appealing to consumers in the market for both a new car model and refreshed home decor accessories.
Image Credit: Vogue Australia
Key Themes Behind This Trend
- Design-friendly Dealerships
- Auto Classic BMW's pop-up installation series demonstrates the potential for car dealerships to collaborate with local designers and businesses to create interactive and visually appealing experiences.
- Integrated Consumer Experience
- Auto Classic BMW's pop-up installation series highlights the potential for car dealerships to showcase model cars alongside home decor accessories to promote a luxury, lifestyle-focused image.
- Silent Auctions for Luxury Items
- Auto Classic BMW's pop-up installation series utilized silent auctions to sell home decor accessories alongside their latest car models, creating a sense of exclusivity and prestige.
Where This Applies
- Automotive
- Car dealerships, such as Auto Classic BMW, have the opportunity to create immersive and visually appealing experiences for potential customers by collaborating with local designers and businesses to showcase both their latest car models and related lifestyle products.
- Interior Design
- Local interior designers, like those featured in Auto Classic BMW's pop-up installation series, can partner with car dealerships to showcase their work in a unique and interactive setting, tapping into a new potential audience.
- Luxury Retail
- Auto Classic BMW's use of silent auctions to sell luxury home decor accessories alongside their latest car models highlights the potential for car dealerships to expand into the luxury lifestyle retail space.
