The COVID-19 pandemic has reminded consumers of the importance of acquainting oneself with the outdoors, and those looking to increase their time in nature may be drawn to the new products from GoSun, which were revealed at CES 2021.
The two new innovations enable coffee-making in the great outdoors, presenting the Brew and the Flow. The first item is a travel mug-french press combination, enabling consumers to brew their beverage while on the go. Meanwhile, the Flow leverages the brand's water purification system and is entirely solar-powered, meaning it can properly boil water for those living off-the-grid. Innovations like these are sure to become more popular as consumers opt for staycations and camping trips over cross-country or international travel.
Image Credit: GoSun
What Makes This Trend Stand Out
- Outdoor Coffee Equipment
- The trend of creating portable, durable, and easy-to-use coffee-making equipment for the outdoors represents an opportunity for companies that can offer high-performing products that cater to consumers' needs.
- Off-grid Energy Solutions
- The trend of leveraging solar power for portable and compact products that rely on energy infrastructure represents an opportunity for companies that can create energy-efficient and innovative solutions.
- Domestic Tourism Products
- The trend of creating products that simplify and enhance outdoor experiences for domestic travelers represents an opportunity for companies that can develop easy-to-use gear, as more and more consumers opt for staycations and camping trips.
Sectors Adopting This
- Outdoor Gear and Accessories
- Companies specializing in designing and manufacturing outdoor furniture, gear, and accessories have an opportunity to create innovative, durable, and practical products that cater to the needs of outdoor enthusiasts.
- Renewable Energy
- Companies that design and produce portable and compact renewable energy sources have an opportunity to create innovative and eco-friendly products that cater to the needs of individuals living off the grid.
- Coffee and Beverage Industry
- Companies in the coffee and beverage industry have an opportunity to create specialized products that cater to the needs of consumers who opt for domestic travel and outdoor adventures by designing portable, easy-to-use, and high-performing brewing equipment.
